Political Science Commons^™

Cocina Peruana Para El Mundo: Gastrodiplomacy, The Culinary Nation Brand, And The Context Of National Cuisine In Peru, Rachel Wilson

Exchange: The Journal of Public Diplomacy

Gastrodiplomacy, or the use of food in the construction of a nation brand, is one of many tools that a government can employ in its broader strategy of cultural diplomacy. The idea of pleasing the global palate while at the same time improving a country's image lies at the core of any culinary diplomacy initiative, and the case of Peru is no exception. By utilizing the promotional campaign "Cocina peruana para el mundo" ("Peruvian cuisine for the World"), the Peruvian government is attempting to construct a national brand centered on its cuisine. This paper investigates the specific context of the …