Political Science Commons^™

Politics And Ethics, Jerryl W. Morris

The Siegel Institute Journal of Applied Ethics

Politics and Ethics seem to be strange bedfellows or in most cases mutually exclusive. The question is why should they be? This paper tries to address the issue by looking at the effects of negative campaigning and the influence of a political strategist. It ask the question: Does negative campaigning adversely or positively affect the electorate? Seven past elections and their strategies are examined, to see the effects of negative campaigning on the electorate and the election oncomes. The research on negative and positive campaigning is at best inconclusive, as it relates to effects on the electorate. There are no …