Political Science Commons^™

Grassroots Vs. Big Oil: Measure P And The Fight To Ban Fracking In Santa Barbara County, California, Corrie Grosse

Environmental Studies Faculty Publications

In 2014, volunteers in Santa Barbara County, California, collected over 20,000 signatures in three weeks to qualify an anti-fracking initiative for the November election. The initiative, Measure P, met over six million dollars in opposition from oil corporations. Despite mobilizing 1,000 volunteers, the proponents of the measure failed to garner enough votes for success. Drawing on 43 in-depth interviews and participant observation with environmental groups before, during, and after the campaign, this article examines the strengths and weaknesses of grassroots organizing behind Measure P. Organizers, especially during the signature drive, successfully garnered broad-based support in the southern part of the …