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Full-Text Articles in Political Science
“Russification” Of “Soft Power”: Transformation Of A Concept, Yelena Osipova
“Russification” Of “Soft Power”: Transformation Of A Concept, Yelena Osipova
Exchange: The Journal of Public Diplomacy
Soft power has become a popular foreign policy concept adopted by many different governments around the world, despite its lack of depth or broad applicability. The Russian government is among those eager adopters and has, over time, reconceptualized and transformed the concept to make it fit the Russian worldview and specific foreign policy objectives. The paper provides a critical examination of soft power as presented in the Russian official and academic discourse, and examines some of the key strategies serving as foundation for the Russian approach. The paper concludes that according to the current official interpretation of the concept, the …
Medvedev Vs. Putin In Kremlin-Sponsored Advertorials In The U.S. And India, Evhenia Viatchaninova
Medvedev Vs. Putin In Kremlin-Sponsored Advertorials In The U.S. And India, Evhenia Viatchaninova
Exchange: The Journal of Public Diplomacy
This essay explores the image making of Vladimir Putin vs. Dmitri Medvedev in the Kremlin-sponsored advertorials the "Russia Now" and the "Russia India Report" circulated as free supplements to The Washington Post, and The Times of India, India, in 2011. Advertorial content mentioning each politician was analyzed using basic qualitative and quantitative techniques, and several image making messages highlighting Putin's vs. Medvedev's leadership were deduced. Both advertorials served as a platform for mediated public diplomacy aimed at influencing foreign publics' perceptions of Russia's leadership in the wake of a major presidential election.