Other Social and Behavioral Sciences Commons^™

Is Digital Altruism The Same As Offline Altruism?: An Exploration Of Strength-Based Determinants Among Generation Z During Covid-19 Pandemic, Nair Shravya Sunil, Surekha Chukkali

Internet Journal of Allied Health Sciences and Practice

Digital altruism is a new form of altruism on social media platforms. Social media has been a vital tool for sharing and seeking information for day-to-day situations, enabling people to seek and render help. Engaging in helping behaviour could be purely out of altruism or can be traced back to their professional requirements. Social media platforms have brought out people’s altruistic side on multiple occasions. The present study looked at the altruism levels of Indian Generation-Z social media users and how it is influenced by the users’ strength-based determinants, i.e. empathy, compassion, social justice, optimism, social intelligence, and personality, compared …