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Articles 1 - 2 of 2
Full-Text Articles in Computational Linguistics
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove
Masters Theses
Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …
Enterprise Users And Web Search Behavior, April Ann Lewis
Enterprise Users And Web Search Behavior, April Ann Lewis
Masters Theses
This thesis describes analysis of user web query behavior associated with Oak Ridge National Laboratory’s (ORNL) Enterprise Search System (Hereafter, ORNL Intranet). The ORNL Intranet provides users a means to search all kinds of data stores for relevant business and research information using a single query. The Global Intranet Trends for 2010 Report suggests the biggest current obstacle for corporate intranets is “findability and Siloed content”. Intranets differ from internets in the way they create, control, and share content which can make it often difficult and sometimes impossible for users to find information. Stenmark (2006) first noted studies of corporate …