Archival Science Commons^™

Hashtag Marbled Monday: A Webometric Analysis Of Academic Special Collections Outreach On Instagram, Carla Fulgham

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This study used webometric analysis to assess the most successful strategies for engaging Instagram users in academic special collections. Data were collected from five academic special collections Instagram accounts to analyze their activity during the month of April 2018. Data considered in the study include average number of likes per post, average number of hashtags per post, and most common hashtags and content. The results of this analysis may serve as a recommendation for best practices for academic special collections interested in, or already using Instagram as a platform, to engage students and other Instagram users in their collections.