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Public Health Agencies Outreach Through Instagram During Covid-19 Pandemic: Crisis And Emergency Risk Communication Perspective, Aqdas Malik, Laeeq M. Khan, Anabel Quan-Haase
Public Health Agencies Outreach Through Instagram During Covid-19 Pandemic: Crisis And Emergency Risk Communication Perspective, Aqdas Malik, Laeeq M. Khan, Anabel Quan-Haase
FIMS Publications
Background: Governmental and non-governmental institutions increasingly use social media as a strategic tool for public outreach. Global spread, promptness, and dialogic potentials make these platforms ideal for public health monitoring and emergency communication in crises such as COVID-19.
Objective: Drawing on the Crisis and Emergency Risk Communication framework, we sought to examine how leading health organizations use Instagram for communicating and engaging during the COVID-19 pandemic.
Methods: We manually retrieved Instagram posts together with relevant metadata of four health organizations (WHO, CDC, IFRC, and NHS) shared between January 1, 2020, and April 30, 2020. Two coders manually coded the analytical …