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2022

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University of Dayton

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Doing More With A Dm: A Survey On Library Social Media Engagement, Jason Wardell, Katy Kelly Sep 2022

Doing More With A Dm: A Survey On Library Social Media Engagement, Jason Wardell, Katy Kelly

Roesch Library Faculty Publications

Objectives – This study sought to determine the role social media plays in shaping library services and spaces, and how queries are received, responded to, and tracked differently by different types of libraries.

Methods – In April and May of 2021, researchers conducted a nine-question survey (Appendix A) targeted to social media managers across various types of libraries in the United States, soliciting a mix of quantitative and qualitative results on prevalence of social media interactions, perceived changes to services and spaces as a result of those interactions, and how social media messaging fits within the library’s question reporting or …