Library and Information Science Commons^™

Bringing The Library To The Student Using An Online Marketing Tool., Sarah-Anne Kennedy

Conference Papers

Technological University Dublin Library (DIT), Aungier Street are using the online marketing tool MailChimp to engage first year undergraduates, enhance the first year experience and support their transition into third level education. We have developed a digital library information pack called Library Learning, aimed at first-year undergraduates to lend support as they enter their first year within DIT. The idea of the pack is to lend timely, tailored and subject oriented mailouts to students to assist their successful transition into first year. The pack is also intended as a support to the face-to-face Information and Digital Literacy sessions delivered to …