Library and Information Science Commons^™

Trends And Pattern On Library Marketing: A Systematic Review, Abdurrahman Rahim Thaha, Rita Purnamasari

Library Philosophy and Practice (e-journal)

The purpose of this paper is to analyze trends and patterns of library marketing research results using statistical and co-word analysis with a systematic review. After going through the screening results in the Scopus database, the search results yielded 287 documents in library marketing from 1977 to mid-2021. The analysis results will produce publications, citations, sources, countries, keywords, and topic clusters. The library marketing research trend tends to increase every year, with the most citations related to social media marketing in the library. The primary source of publications in the last three years has been Library Philosophy and Practice. The …

Marketing Digital Aplicado A Productos Y Servicios Innovadores Para La Biblioteca Rural De Moniquirá, Angie Lorena Aragón Perilla, Cristian Camilo Fontecha Álvarez

Sistemas de Información, Bibliotecología y Archivística

En este trabajo se presenta una propuesta de marketing digital aplicado a los productos y servicios innovadores para la biblioteca rural de Moniquirá, para lo cual se identifica el perfil socio informativo de los usuarios de la biblioteca, se determina el tipo de productos y servicios apropiados para el perfil de esos usuarios y se definen las diferentes fases de la propuesta. El trabajo incluye la construcción del estado del arte del tema, el desarrollo del marco teórico necesario para el cumplimiento de los objetivos, el diseño y la aplicación de los instrumentos de encuestas y entrevistas necesarios para el …

Utilising Social Media To Improve Relationship Quality: The Case Of The University Library, Melissa N. Clark, Scott Bacon

Library Faculty Publications

As the centre of academic life at a university, the university library plays an important role in how students perceive their relationship with the university. This study analyses the effect that participation in library social media has on student perception of relationship quality with the university. The hypotheses proposed in this study were found to be substantiated: following the library on social media is positively related to a student's perception of their relationship quality with the university; students interested in multiple library services are likely to report the perception of a higher quality relationship with the university.

Why Can't We Be Friends? Examining The Benefits And Challenges Of Maintaining Your Friends Of The Library, Maureen Rust, Julia Stringfellow

Library Scholarship

One of the most fruitful collaborative relationships a library can have is with its Friends of the Library organization, providing that group is vibrant and progressive. This article provides insight into the history of the Friends of the Library group at a regional comprehensive university since its founding in 1962 to nearly becoming defunct in 2015. The steps taken in the transformation of the Friends of the Library since then from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy are described. The work …

Peer Guides Deliver Popcorn And More At The University Of Nebraska-Lincoln, Joan Barnes

UNL Libraries: Faculty Publications

In recent years, one of our key strategic goals at the University of Nebraska-Lincoln (UNL; http://libraries.unl.edu) has been to transform into a more student-centered library by creating a more inviting and comfortable environment for study, collaboration, and academic programming. To accomplish this goal, we needed feedback from students, which meant we had to develop formal, and informal, ways to engage , them. As a member of the User Experience and Student Success Team, in August 2014, I was given the responsibility of coordinating a new initiative called the Peer Guide Program. The plan was that I'd hire undergraduate students to …

Two Repositories, One Strategy: Marketing Digital Collections, Daardi Sizemore, Heidi J. Southworth

Library Services Publications

In the last year, the Library at Minnesota State University, Mankato has launched two repositories for digital content, Cornerstone: A Collection of Scholarly and Creative Works and ARCH: University Archives Digital Collections. An important component of developing these repositories has been our marketing efforts. We will share how we worked together with Integrated Marketing, Printing Services, and the Library Outreach Committee to actively promote and advance the collections.

Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba

Gwyneth H. Crowley

Building Social Media Through Teamwork: Dividing And Conquering When Budgets And Time Stand In The Way, Johannah Lowder, Joshua Waltman

Faculty Publications and Presentations

No abstract provided.

Brochure - It's For Ksyou!, Amy Thompson

Library Marketing Materials

Brochure for the "It's for KSYou!" marketing campaign for the Horace W. Sturgis Library.

Sign- It's For Ksyou!, Amy Thompson

Library Marketing Materials

Sign template for "It's For KSYou!" marketing campaign for Horace W. Sturgis Library.

Brochure - Adopt-A-Book Program, Amy Thompson

Library Marketing Materials

Brochure for the Adopt-A-Book Program at the Horace W. Sturgis Library.

Powerpoint Design- It's For Ksyou! Theme, Amy Thompson

Library Marketing Materials

Powerpoint design slide for "It's For KSYou!" marketing campaign for the Horace W. Sturgis Library.