Library and Information Science Commons^™

Working With Generation-D: Adopting And Adapting To Cultural Learning And Change, Win Shih, Martha Allen

Win Shih

Purpose – The paper aims to discuss the expectations and needs of Generation Y students for higher education specifically targeting issues relating to libraries and library management. Design/methodology/approach – The paper provides a brief overview of Generation Y personality traits and characteristics. This is followed by a discussion of organizational culture, explaining how to effectively adapt to meet the expectations of the Generation Y students. Two academic libraries’ programs designed to meet the needs of the new learners are discussed. Findings – The paper recognizes the need to address the challenges of the new learners from all levels of library …