Library and Information Science Commons^™

The Use Of Library 2.0 And Mobile Messaging Applications: (Case Study: Central Library Of Islamic Azad University, Science And Research Branch Of Tehran), Firoozeh Dokhani Ph.D Student Of Information Science And Knowledge, Amir Reza Asnafi, Nadjla Hariri, Fatemeh Nooshinfard

Library Philosophy and Practice (e-journal)

This study aimed to investigate the familiarity of librarians and users of the Central Library of Islamic Azad University, Science and Research Branch of Tehran with Web 2.0, Library 2.0 and Librarian 2.0 and the use of mobile messaging applications. Another goal of this study was to provide practical solutions for using applications to provide library services. In essence, this study was an applied research and it was conducted with a survey approach. The population was consisted of librarians and users of the Central Library of Islamic Azad University, Science and Research Branch in Tehran. An electronic questionnaire was prepared …

Chinese American Librarians Association: Embracing Diversity And Outreaching To The Global Community, Sai Deng, Ying Zhang

Faculty Scholarship and Creative Works

No abstract provided.

In The Library And Online: Social Media And Civic Discourse, Samantha A. Mairson

Honors Scholar Theses

This thesis analyzes the findings of an interview-based research study of public-serving libraries in the state of Connecticut. Specifically, it examines these institutions’ use of social media to promote civic discourse online and on-site with the purpose of producing guidelines for best practices. This new research emerges from the Social Sciences, Humanities, and Arts research Experience (SHARE) Award project, “Museums, Libraries, and Civic Discourse in Connecticut,” which concluded Spring 2016.

The research develops an understanding of the use of social media by public-serving libraries, presents three models for dissemination of findings to the field, and concludes with key observations and …

Ways To Market Without Social Media: Where Are They When They Aren’T Online?, April Miller

Faculty Articles & Research

Workshop presentation by SWOSU Librarian April Miller.

Socio-Economic Status, Peer Pressure And Use Of Social Media By Undergraduate Students In University Of Ibadan, Ibadan, Oyo State, Nigeria, John Adeboye Oyeboade

Library Philosophy and Practice (e-journal)

Social media are web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, view and traverse their list of connections and those made by others within the system. This study was designed to investigate socio-economic status, peer pressure and use of social media by undergraduates in the University of Ibadan, Nigeria. Four research questions were raised and four (3) null hypotheses were formulated alongside. The research design that was adopted for the study was descriptive research design of the correlational type. Data …

Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold

Maria Atilano

Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this article captures and shares actions, insights, and experiences of using social media for CRM. This case study examines how an academic library at a mid-size American university located in northeast Florida uses social media to engage in social listening and to enhance CRM. In particular, the social listening practices of this library are highlighted in relation to how they influence …

Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold

Library Faculty Presentations & Publications

Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this article captures and shares actions, insights, and experiences of using social media for CRM. This case study examines how an academic library at a mid-size American university located in northeast Florida uses social media to engage in social listening and to enhance CRM. In particular, the social listening practices of this library are highlighted in relation to how they influence …