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2017

Outreach

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Articles 1 - 30 of 36

Full-Text Articles in Library and Information Science

Collaboration In The Midst Of Change: Growing Librarian-Archivist Partnerships For Engaging New Students And Faculty, Karen E. Viars, Amanda G. Pellerin Dec 2017

Collaboration In The Midst Of Change: Growing Librarian-Archivist Partnerships For Engaging New Students And Faculty, Karen E. Viars, Amanda G. Pellerin

Collaborative Librarianship

Collaboration between librarians and archivists is a valuable way to share expertise and effort when instructing first-year English students on research skills they will need to succeed in college. It is also vital to orienting new faculty to library and archive resources for their scholarship and teaching, as well as encouraging students to value the library and archives resources and knowledge. The unique first-year English program at the Georgia Institute of Technology (Georgia Tech) provides a constantly renewing pool of both new students and faculty members. This article identifies common themes in library and archive instruction and key elements of …


How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano Nov 2017

How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano

Maria Atilano

When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …


Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson Nov 2017

Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson

LMU Librarian Publications & Presentations

What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?

This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …


Racial Tension On Display: Engaging With Black Lives Matter And Negotiating Public Push-Back, Michael Mungin, Yasmeen Shorish Oct 2017

Racial Tension On Display: Engaging With Black Lives Matter And Negotiating Public Push-Back, Michael Mungin, Yasmeen Shorish

Yasmeen Shorish

This poster details the production of a book display on Black Lives Matter and the resulting vandalism that occurred. The Libraries used this event as an educational opportunity, while recognizing the harm that it could bring to communities that identify with the Black Lives Matter movement. The poster also addresses areas of improvement for the Libraries and the importance of outreach activities for our communities.


Planning And Completing A Book Drive For Malawi, Karen R. Mcelfresh, Laura J. Hall, Patricia Repar Oct 2017

Planning And Completing A Book Drive For Malawi, Karen R. Mcelfresh, Laura J. Hall, Patricia Repar

Posters and Presentations

In the Spring of 2017, our library conducted a book drive for the Malawi College of Health Sciences in Blantyre, Malawi. The College’s library serves about 700 students, as well as health care professionals from a neighboring hospital. However, the library lacks sufficient resources, with most of their books being outdated or in poor condition, which diminishes health care quality in Malawi.


Promoting Civic Engagement Through Academic Library Outreach Programs, Kristen S. Shuyler, Liz Chenevey, Ryan Winfree Oct 2017

Promoting Civic Engagement Through Academic Library Outreach Programs, Kristen S. Shuyler, Liz Chenevey, Ryan Winfree

Libraries

How are Virginia's academic libraries promoting civic engagement? This poster presents results of a statewide civic engagement survey and shares one academic library's civic engagement outreach activities. Civic literacy competencies, such as the ability to contact representatives, are related to information literacy skills, and libraries should continue to promote them.


From Fear To Fruition: Developing Student Research Day Videos, Brian Mcdonald, Gisela Butera, Alexandra Gomes Oct 2017

From Fear To Fruition: Developing Student Research Day Videos, Brian Mcdonald, Gisela Butera, Alexandra Gomes

Himmelfarb Library Faculty Posters and Presentations

The George Washington University (GW) has held annual Research Days highlighting research done by students and residents. During spring 2017, GW’s Himmelfarb Library proposed a video series capturing students’ research experience and participating in GW’s Research Days.

The primary goal of the video series was to promote GW research achievements on both a school and individual level. The short video interviews provided participants with a new method to share their work, discuss their experiences and highlight the research conducted at their school.


Implementing Augmented Reality In Academic Libraries, Sandy Avila Sep 2017

Implementing Augmented Reality In Academic Libraries, Sandy Avila

Sandy Avila

The rising popularity of augmented reality (AR) was punctuated by the Pokémon Go craze of 2016. Individuals of all ages were glued to their phones, attempting to catch creatures that displayed on their phone but were not physically in front of them. There are free and low-cost applications that libraries can use to harness the magic and create their own AR content to enhance library usability and marketing. This column explores the history of AR, explains how it works, and provides some examples of how librarians can use it to market their services and provide additional assistance to library users.


Always Be Teaching: Reading Room Exhibits And Displays As Instructional Tools, Joshua Youngblood Jul 2017

Always Be Teaching: Reading Room Exhibits And Displays As Instructional Tools, Joshua Youngblood

University Libraries Faculty Publications and Presentations

A university's special collections is often a featured stop on campus tours, whether for visiting dignitaries, prospective students, or guest lecturers. This poster presentation highlights successful planning that has allowed a special collections without dedicated classrooms or galleries to utilize limited exhibit spaces in the reading room for rotating and long-term exhibits that align with library-wide initiatives while also focusing student and visitor attention on curatorial strengths, cross-disciplinary opportunities, emerging research trends, and hidden collections.

This study outlines the exhibiting of the University of Arkansas Libraries Special Collections. Founded in 1967, the department is celebrating its 50th anniversary this year. …


Conectándonos Con La Comunidad Local En Entornos Digitales Y Presenciales, Jesús Alonso-Regalado Jul 2017

Conectándonos Con La Comunidad Local En Entornos Digitales Y Presenciales, Jesús Alonso-Regalado

University Libraries Faculty Scholarship

Presentation focusing on library experiences about connecting with our local communities in both digital and physical environments.


Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen Jul 2017

Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen

JLAMS

This review provides (1) a discussion of best practices, including the content and frequency of posts, and (2) tips on how to get started on a library oriented page. Facebook is a powerful social media platform that, when used correctly, can have beneficial effects for academic library outreach and marketing. However, it is not a catch-all for engagement with students, staff, faculty, and the public. Engagement through Facebook needs to be carefully thought out and well-planned in order to meet the needs of library outreach and work toward the university and library strategic plan.


Engineering Libraries Division (Eld) – Asee: An Overview, 2017 Conference Highlights, And Abet Engineering Accreditation Criteria Changes, Margaret Phillips Jul 2017

Engineering Libraries Division (Eld) – Asee: An Overview, 2017 Conference Highlights, And Abet Engineering Accreditation Criteria Changes, Margaret Phillips

Libraries Faculty and Staff Presentations

Presenting key activities of the Engineering Libraries Division of the American Society of Engineering Education, this presentation was delivered as part of the 2017 ACRL STS Liaisons Online Forum:

Presented by the STS Liaisons Committee: STS maintains a liaison program to encourage STS members to report on the meetings and activities of science and technology organizations. Our liaisons have the important role of helping to develop connections between librarians and other STEM professionals. We provided an introduction to the STS Liaisons Committee and websites for liaisons information at the start of the forum.

During this free virtual forum, three …


Academic Libraries And Non-Academic Departments: A Survey And Case Studies On Liaising Outside The Box, Amy Wainwright, Chris Davidson Jul 2017

Academic Libraries And Non-Academic Departments: A Survey And Case Studies On Liaising Outside The Box, Amy Wainwright, Chris Davidson

Collaborative Librarianship

Partnering with non-academic departments allows academic libraries to create new programming ideas and reach more students. According to the results of a national survey, academic librarians at institutions of all sizes are partnering with many different types of non-academic departments. These partnerships offer efficiencies through shared cost and staffing and offer additional benefits to all groups involved. This article identifies the non-academic departments that these libraries are partnering with, highlights potential events to raise awareness of services, and describes ways in which these partnerships help engage with students.


What Roles Do Chinese Health Sciences Libraries Play In Their Nation's Cigarette Smoking Public Health Crisis?, Charles J. Greenberg, Lin Wu, Xuyu Zhou, Susan Yutong Feng, Sam Bodong Chen Jul 2017

What Roles Do Chinese Health Sciences Libraries Play In Their Nation's Cigarette Smoking Public Health Crisis?, Charles J. Greenberg, Lin Wu, Xuyu Zhou, Susan Yutong Feng, Sam Bodong Chen

Library Philosophy and Practice (e-journal)

Objectives: Cigarette smoking remains a major cause of death in China. Are health sciences libraries in China currently providing awareness, advocacy, or research support for the societal benefits of smoking reduction? Methods: Following institutional review board approval, Library contacts for Chinese schools of medicine, public health, and pharmacy were identified. A bilingual online survey was constructed to obtain respondents’ demographic detail and answers to questions about library resources and services that constitute academic awareness, advocacy, curriculum, or research support about tobacco and smoking. Results: 43% of reporting librarians work on a smoke-free campus. 100% of all reporting libraries work in …


On The Path: Library Events Support Student Learning Outcomes, Katy Kelly Jun 2017

On The Path: Library Events Support Student Learning Outcomes, Katy Kelly

Roesch Library Faculty Presentations

In 2014, a university’s housing and residence life department implemented a program to provide students with a series of learning goals to master by graduation, including authorship, interculturalism, community living and more.

The program is connected to the housing assignment process and is called PATH, “Points Accumulated Towards Housing.” By participating in approved events, students accumulate “points” and secure higher priority within the housing assignments process.

This university’s library participates as a campus program partner by hosting PATH-eligible events. As a result, student engagement at library events has exceeded expectations. This poster will share attendance and event data from 20 …


Muchos Mentores En Iowa: The Pedagogy Of Student To Student Mentoring In Information Literacy, Julia Bauder, Beth Bohstedt, Phillip Jones Jun 2017

Muchos Mentores En Iowa: The Pedagogy Of Student To Student Mentoring In Information Literacy, Julia Bauder, Beth Bohstedt, Phillip Jones

Phillip Jones

At Grinnell College we believe that students can be the best teachers and that lasting learning also happens outside of the classroom. The Grinnell College Libraries' peer mentoring program is rooted in these beliefs. Our program has two components: advanced research help provided by reference assistants (RAs) at the reference desk; and basic information service provided by all students working at our public service desks. Throughout this presentation, attendees will be challenged to consider if peer information service is appropriate for their libraries and to articulate initial steps to explore and implement such a service.


Show Us Your Omaha: Combating Lgbtq+ Archival Silences, Angela J. Kroeger, Yumi Ohira, Amy Schindler Jun 2017

Show Us Your Omaha: Combating Lgbtq+ Archival Silences, Angela J. Kroeger, Yumi Ohira, Amy Schindler

Criss Library Faculty Proceedings & Presentations

The University of Nebraska at Omaha (UNO) Libraries offers a variety of unique and specialized collections in the Archives & Special Collections (ASC) for UNO and Omaha community members. In 2015, ASC began planning for preserving and providing access to Omaha’s LGBTQ+ history through the Queer Omaha Archives. Archival silences were defined by archivist Rodney Carter as the manifestation of the actions of the powerful in denying the marginalized access to archives with further definition by archivists and researchers expanding this definition. The UNO Libraries has invested in developing digital engagement as a strategic priority through building infrastructure and expanding …


Outside In: Retooling Cataloging Outreach Efforts, Andrea Payant, Becky Skeen, Liz Woolcott Jun 2017

Outside In: Retooling Cataloging Outreach Efforts, Andrea Payant, Becky Skeen, Liz Woolcott

Library Faculty & Staff Presentations

No abstract provided.


Global Health Outreach: Organizing A Book Drive For Malawi, Karen R. Mcelfresh, Laura J. Hall, Patricia Repar May 2017

Global Health Outreach: Organizing A Book Drive For Malawi, Karen R. Mcelfresh, Laura J. Hall, Patricia Repar

Posters and Presentations

This presentation describes the organization of a book drive for the Malawi College of Health Sciences in Blantyre, Malawi. The College’s library serves about 700 students, as well as healthcare professionals from a neighboring hospital. However, the library lacks sufficient resources, with most of their books being outdated or in poor condition, diminishing health care quality in Malawi.


Collect Them All: Helping Students Find Their Subject Librarian With Bitmojis, Lauren Puzier, Tyler Norton May 2017

Collect Them All: Helping Students Find Their Subject Librarian With Bitmojis, Lauren Puzier, Tyler Norton

University Libraries Faculty Scholarship

The University Libraries Marketing Committee launched a campaign in Spring 2017 to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. Trading cards were implemented to do this; they serve as an alternative to business cards and feature Bitmoji, cartoon keyboard avatars. The Bitmoji mobile app has grown 3986% in the past year among adults aged 18 and older, therefore Bitmoji offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also very versatile: they can be personalized, they offer librarians a digital identity, and …


Library Marketing On A Small Liberal Arts Campus: Assessing Communication Preferences, Julia Chance Gustafson, Zachary Sharrow, Gwen Short May 2017

Library Marketing On A Small Liberal Arts Campus: Assessing Communication Preferences, Julia Chance Gustafson, Zachary Sharrow, Gwen Short

All Faculty Articles

As part of a newly created library marketing plan, librarians at the College of Wooster undertook a study of the communication preferences of students, faculty, and staff in early 2015. The results of the survey helped to develop a comprehensive picture of what library resources and services these constituencies are interested in learning about, as well as when, where, and how they prefer to learn about them. This article describes the development, distribution, results, and analysis of the survey, and highlights the importance of campus-specific library marketing practices.


Act Like A Librarian, Think Like A Fundraiser, Mary Moser May 2017

Act Like A Librarian, Think Like A Fundraiser, Mary Moser

ACRL New England Chapter Annual Conference

Do we abandon the core tenets of our profession when we reframe our professional activities through the lens of a fundraiser?

How can we reconcile our public service values with the forward-facing self-promotion that accompanies a fundraising mindset?

Are we at odds with our profession if we think of ourselves as library promoters, not just service providers?

These are some of the questions with which I have wrestled as I have transitioned into a new role at a public university facing a deep budget crisis. What I have realized is that whether or not fundraising is a part of our …


Data Management: Tailoring The Message, Patricia Condon May 2017

Data Management: Tailoring The Message, Patricia Condon

ACRL New England Chapter Annual Conference

In this presentation, Patti Condon discusses how we, as information professionals, can tailor our messages to be more effective when we talk to researchers and students about data management.

We are seeing the library take on larger roles in data services evidenced by hiring new positions to meet the emerging data needs of our users. In many cases, however, responsibilities for working with researchers and students on areas related to data services are increasingly being added to the mounting duties of librarians who serve in liaison roles, scholarly communication librarians, or science librarians. Effectively framing conversations around data services topics …


Reaching Distance And Online Learners Through Virtual Consultations, Lindley Homol May 2017

Reaching Distance And Online Learners Through Virtual Consultations, Lindley Homol

ACRL New England Chapter Annual Conference

When students have complex research questions, we suggest that they come to the reference desk or schedule an in-person appointment with a librarian. But what about students who do not have the option of visiting the physical library? How do we provide the same level of in-depth research assistance to our distance and online learners? One option is to offer web conference consultations for distance and online students, which better approximate the face-to-face research appointment experience than phone or email transactions.

This poster will describe how the library liaison for a predominantly online graduate program took advantage of the library’s …


Library Leadership In Open Educational Resource Adoption And Affordable Learning Initiatives, Laurie Borchard, Lauren Magnuson May 2017

Library Leadership In Open Educational Resource Adoption And Affordable Learning Initiatives, Laurie Borchard, Lauren Magnuson

Urban Library Journal

The library serves as a natural nexus for coordinating open educational resource adoption and facilitating the use of affordable learning materials. Librarians are knowledgeable about trends in scholarly communication, copyright, and publishing, and our connection to students is unique and positions librarians as key advocates for students. Library values of free and equal access to information aligns closely with affordable learning goals to reduce costs for students and increase the use of open access, freely available and/or low-cost high quality learning materials. This article reports on results from a student survey regarding textbook costs at a large, urban public university, …


Collection & Community Building Through Web Archiving: Engaging With Faculty And Students In A Collaborative Web Archiving Project, Andrea Schuler May 2017

Collection & Community Building Through Web Archiving: Engaging With Faculty And Students In A Collaborative Web Archiving Project, Andrea Schuler

Digital Initiatives Symposium

Tisch Library at Tufts University has recently begun a pilot web archiving project, aiming to deepen Tufts’ collections in areas of strategic importance and support more “traditional” library collection development activities, while collecting material that is not known to be comprehensively collected by other institutions. Additionally, the project offers an opportunity for collaborative collection building with faculty and students that serves as a unique way to deepen our community‘s engagement with the library.

The initial pilot collection focuses on environmental justice, selected due to its relevance to the Tufts community and curriculum and to build on existing Tisch Library collection …


"I Go To School, But I Never Learn What I Want To Know": Archival Advocacy And Outreach As Expressed In Educational Settings, Jeremy Brett, Jasmine Jones, Leah Edelman May 2017

"I Go To School, But I Never Learn What I Want To Know": Archival Advocacy And Outreach As Expressed In Educational Settings, Jeremy Brett, Jasmine Jones, Leah Edelman

Provenance, Journal of the Society of Georgia Archivists

As part of an ongoing study designed to foster a dialogue among archivists about how the profession regards the concepts of advocacy and outreach, the authors conducted a survey (distributed to SAA members from January-March 2015) focused on these concepts as they are expressed or taught in educational settings. Survey findings include a gap between what people want to know and what graduate programs and professional organizations teach. The authors of the survey propose that, given that archivists desire and welcome more information relating to advocacy and outreach, graduate institutions develop curricula that includes more robust and comprehensive attention paid …


Collaborative Library Outreach: A Key Retention Strategy At Open Access Institutions, Katy Mathuews, Zachary Lewis Mar 2017

Collaborative Library Outreach: A Key Retention Strategy At Open Access Institutions, Katy Mathuews, Zachary Lewis

Collaborative Librarianship

Serving large populations of at-risk, first-generation, and low-income students, open access institutions face unique challenges regarding student retention. Academic libraries with intentional outreach programs are a valuable element of a comprehensive institutional retention plan targeted to the unique student population of open access institutions. Using the Clark Memorial Library at Shawnee State University in Appalachian Ohio as a case study, this article explores the elements of an intentional library outreach program targeted to support the retention of first-year students, many of whom are classified as first-generation, academically underprepared, or otherwise at-risk. The outreach librarian facilitates collaborative and intentional engagement opportunities …


Supporting Sixth Grade History Projects, Peter Bremer Feb 2017

Supporting Sixth Grade History Projects, Peter Bremer

Library Publications

A small academic library supports elementary school history projects by coordinating local resource presentations with a public library and historical society as well as offering individualized research sessions.


Film For Four: Teaching The Libraries Through Film Production And Instructional Design, Michelle H. Brannen, Ingrid Jovonne Ruffin Jan 2017

Film For Four: Teaching The Libraries Through Film Production And Instructional Design, Michelle H. Brannen, Ingrid Jovonne Ruffin

UT Libraries Faculty: Peer-Reviewed Publications

This book chapter focuses on the development of the Four-Hour Film Festival at the University of Tennessee, Knoxville. In it’s third year, the Four-Hour Film Festival is a partnership between university librarians and resident assistants. The Four-Hour Film Festival provided a novel experience for students and housing staff to learn more about the libraries’ resources, people, and spaces while developing media literacy skills and relationships. This chapter covers how the partnership was formed; development of goals and learning outcomes; structuring the video contest; assessment of the contest; and conclude with a reflection on the triumphs and challenges of instructional design …