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Full-Text Articles in Library and Information Science
Marketing Your Library: Thinking Outside The Box, Marcia L. Dority Baker, Sandra B. Placzek
Marketing Your Library: Thinking Outside The Box, Marcia L. Dority Baker, Sandra B. Placzek
Marvin and Virginia Schmid Law Library
“Marketing” is a ubiquitous term applied to almost anything. Market your brand. Market your name. Market your product. Market your library. “Market your library” sounds a bit odd – maybe because in academia we don’t think we need to market our library. We’re a firmly established part of the institution. We may change over time, but it’s unlikely we’ll disappear, and any “marketing” we do probably will not result in more funding from our parent institution. But marketing, even in academia, is important because it helps advertise the value we bring to our institutions. We’ve been talking about Marketing a …
Mentoring Is Learning, Richard Leiter
Mentoring Is Learning, Richard Leiter
Marvin and Virginia Schmid Law Library
One of the most rewarding things about growing old is the wisdom that comes with it. Individually, we may deny that as we grow older we automatically or necessarily become wiser. In fact most of us, if we are honest with ourselves, will deny this, but I'm convinced that this is merely humility. As we grow older, we become more aware of our foibles and the knowledge that everyone is flawed and falls short of the glory of God. This kind of self-awareness is the source of our humility: understood appropriately, it is also the source of our wisdom. Many …