Library and Information Science Commons^™

Academic Libraries Should Consider A Strategic Approach To Promotion And Marketing Of E-Books, Nazi Torabi

Western Libraries Publications

No abstract provided.

Get @ Us!: Using Social Media To Market Libraries, Provide Customer Service, & Revitalize Outreach Efforts, Katy Kelly, Gwen Glazer

Roesch Library Faculty Presentations

The presenters all handle social media for their libraries, but in very different settings: a large academic library at a public-private research institution, a medium-sized academic library at a private university, and a medium-sized public library in a town that revolves around a university. The workshop will provide some general discussion about how the different technology environments elicit different responses from various user groups and, using Twitter as a microcosm, the similarities and differences between approaches will be discussed. The legalities concerning social media policies and the magic of paying attention to target audiences will also be explored.

Cultivating Partnerships/Realizing Diversity, Janice Simmons-Welburn, William C. Welburn

William C Welburn

Academic librarians should not only seek methods for continuous learning about an increasingly diverse college student body, they are encouraged to pursue partnerships with campus agencies that work directly with students, especially those charged with building a diverse community of students. The authors present two examples to illustrate strategies-in-action.

Media Services In North American Academic Libraries, Michael J. Miller

Publications and Research

Ongoing evolution of the Benjamin S. Rosenthal (BRL), Multimedia Commons was initially informed by a report from an internal task force and also by a four-year-long study of North American academic library media services units. A travel grant allowed for visits to the media service units of Barnard College, College of Staten Island - City University of New York, Columbia University, Georgetown University, New York University, University of Maryland - College Park, University of Massachusetts – Amherst, University of North Carolina - Chapel Hill, University of Texas – Austin. Visits have subsequently been made to the University of Washington – …

Information Literacy Initiatives At The Otterbein University Library, Elizabeth A. Salt

Library Faculty & Staff Scholarship

Betsy Salt conducted this presentation at the Shanghai Jiao Tong University Library during her Library Exchange in China, June 16-July 10, 2011. The presentation explores the important focus that has been placed on information literacy instruction at Otterbein University in Westerville, Ohio, and examines strategies being developed to promote information literacy competency among Otterbein University students.

Cooperative Cataloging In Academic Libraries: From Mesopotamia To Metadata, Elizabeth A. Salt

Library Faculty & Staff Scholarship

This presentation provides a short historical survey of the development of library cataloging in the Western world and includes information on the gradual growth of cooperation among libraries in terms of using shared standardized cataloging rules and classification systems. Contemporary cooperation in cataloging is also covered focusing on cataloging facilitated by OCLC (Online Computer Library Center), OhioLINK, and the OPAL (Ohio Private Academic Libraries) Consortium. Cooperative cataloging and metadata initiatives are becoming increasingly important in the United States and internationally.

Imagine: A Student-Centered Library, Gretchen Gfeller, Desiree Butterfield-Nagy, Hansie Grignon

Library Staff Publications

In 2004, the Raymond H. Fogler Library at the University of Maine formed its Marketing Team in response to the changing perceptions of academic libraries. Our charge is to explore new and innovative ways to promote the library and to define its place within the larger university community. One of the primary goals of the group is to reconnect users with the library as place at a time of 24/7 electronic resources. Under the leadership of Fogler’s public relations and outreach coordinator, team members representing different departments in the library perform their marketing duties in addition to their regular jobs. …

It's Just Plain Common(S) Sense: Grounding Space Planning In Evidence-Based Research, Melanie Mills

Melanie Mills

The Graduate Resource Centre (GRC) at The University of Western Ontario (Western) is a special library independently operated by the Faculty of Information and Media Studies (FIMS). Exclusively serving the communities of FIMS four graduate programs – Journalism, Media Studies, Library and Information Science and Popular Music and Culture – the GRC has a well-established and longstanding tradition of supporting teaching and learning excellence at FIMS. As Western’s youngest and fastest growing Faculty, FIMS quickly outgrew its existing space on campus. Plans to relocate the entire Faculty, including its in-house library and information centre, are now underway. The University has …

Approaches To Marketing An Institutional Repository To Campus, Marisa L. Ramirez, Michael D. Miller

Michael D. Miller

Marketing is an activity that is integral to the growth and use of a campusinstitutional repository (IR). But what kinds of marketing activitiesdo libraries engage in to advertise the new services associatedwith an IR? This chapter summarizes basic marketing principles and describesthe application of those principles as they relate to marketing an institutionalrepository within a higher education setting.

Incorporating Accreditation Into Strategic Planning In Academic Libraries: A Look At Nine Libraries In Washington State, Daniel Canncasciato

Library Scholarship

Accreditation for universities and colleges is a milestone achievement. Failing an accreditation review can have a dire impact on an institution. A successful accreditation process should be a major goal of all involved at the institution, as it brings with it a validation of that institution. The academic library is included in accreditation reviews, so library personnel should plan to succeed in the process. The purpose of this article is to investigate whether such planning is evident or explicit in the mission and planning documents of nine academic libraries in Washington State.

Choosing And Using Digitalcommons@Wsu: Preserving Wayne State University's Scholarly Output, Jonathan Mcglone

Library Scholarly Publications

Presentation on Wayne State University's (WSU) open access repository, DigitalCommons@WSU. Shares WSU Library System's current approach to digital collections, and reflects upon its technologies and library services to aid in permanently archiving and disseminating research and scholarship produced at WSU.

Academic Library Directors' Perceptions Of Joining A Large Library Consortium Sharing An Integrated Library System: A Descriptive Survey, Dennis Krieb

Department of Educational Administration: Dissertations, Theses, and Student Research

The collective holdings of CARLI’s (Consortium of Academic and Research Libraries in Illinois) “I-Share” catalog total approximately 32 million items. It is the third largest academic catalog in the United States, however only 76 of CARLI’s 148 academic libraries participate in I-Share. This descriptive survey examined the factors that influenced a CARLI academic library director’s decision to join, or not join, I-Share’s integrated library system. Seventy-seven of the 145 CARLI library directors sampled completed the web-based survey. This represented a 53.1% response rate.

The framework for the survey was designed around three sections; advantages, disadvantages, and obstacles to participating in …

Institutional Repositories At Small Institutions In America: Some Current Trends, Melissa Nykanen

Melissa Nykanen

The research reported in this article was undertaken to determine the level of implementation of institutional repositories (IRs) at small institutions enrolling fewer than 10,000 students. The study analyzed quantitative and qualitative data from IRs at a number of small institutions with the aim of observing relevant patterns and trends that may or may not be unique to small institutions. The study concludes that IRs at small institutions exist in significant numbers, and they exhibit some unique patterns, particularly in the benefits and challenges specific to small institutions, the association with IR consortia, and the focus on student research.

Partnering With Information Technology At The Reference Desk: A Model For Success, Jeffrey A. Franks

Jeffrey A Franks

Session Control Software, Jeffrey A. Franks

Jeffrey A Franks