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A Framework For Personalized Dynamic Cross-Selling In E-Commerce Retailing, Arun K. Timalsina
A Framework For Personalized Dynamic Cross-Selling In E-Commerce Retailing, Arun K. Timalsina
Wayne State University Dissertations
Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic problems of dynamic cross-selling, which involves selecting the right complementary products and optimizing the discount, the issue of computational complexity becomes central as the customer base and length of the product list grows. Traditional recommender systems are built upon simple collaborative filtering techniques, which exploit the informational cues gained from users in the form of product ratings and …
Case Study: Evaluating Performance Outcomes Of A Technology Change Management Initiative In A Health Care Organization, Dion Nathanial Johnson
Case Study: Evaluating Performance Outcomes Of A Technology Change Management Initiative In A Health Care Organization, Dion Nathanial Johnson
Wayne State University Dissertations
The purpose of this research was to examine a case study by evaluating performance outcomes of a technology change management initiative in a health care organization. This study was developed with an array of issues surrounding change management programs with technology platforms, the management of complex change and the amount of criticism that became the impetus behind the implementation of the Electronic Health Records Management Systems (EHRMS) across the healthcare industry and its long-term transformative effects. Despite recognition that user response largely determined the success of a technology implementation or change management program and the fact significant resources are spent …