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A Cross-Site Study Of User Behavior And Privacy Perception In Social Networks, Yue Zhang

Open Access Theses

While online social networking sites have brought convenience and diversity in people's social lives, they have also been the source for information leakage. Researchers have been looking for ways to balance user privacy protection and information disclosure. However, literature suggested that many users either failed to perceive privacy risks correctly or they failed to behave in accordance with privacy awareness even they have already perceived potential risks. ^ This thesis conducted a survey to measure social network users' privacy attitude, privacy perception and their actual behavior when using social networking sites. The survey targeted at three populations of different cultural …