Library and Information Science Commons^™

Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian

USF Tampa Graduate Theses and Dissertations

With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …

Digital Identity: A Human-Centered Risk Awareness Study, Toufic N. Chebib

USF Tampa Graduate Theses and Dissertations

Cybersecurity threats and compromises have been at the epicenter of media attention; their risk and effect on people’s digital identity is something not to be taken lightly. Though cyber threats have affected a great number of people in all age groups, this study focuses on 55 to 75-year-olds, as this age group is close to retirement or already retired. Therefore, a notable compromise impacting their digital identity can have a major impact on their life.

To help guide this study, the following research question was formulated, “What are the risk perceptions of individuals, between the ages of 55 and 75 …

Applications Of Agent Based Approaches In Business: A Three Essay Dissertation, Shankar Prawesh

USF Tampa Graduate Theses and Dissertations

The goal of this dissertation is to investigate the enabling role that agent based simulation plays in business and policy. The aforementioned issue has been addressed in this dissertation through three distinct, but related essays. The first essay is a literature review of different research applications of agent based simulation in various business disciplines, such as finance, economics, information systems, management, marketing and accounting. Various agent based simulation tools to develop computational models are discussed. The second essay uses an agent-based simulation approach to study important properties of the widely used most popular news recommender systems (NRS). This essay highlights …

Economic Culture And Trading Behaviors In Information Markets, Khalid Nasser Alhayyan

USF Tampa Graduate Theses and Dissertations

There are four main components for influencing traders' behaviors in an information market context: trader characteristics, organizational characteristics, market design, and external information. This dissertation focuses on investigating the impact of individual trader characteristics on trading behaviors. Two newly-developed constructs, highly relevant to information market contexts, were identified to increase our understanding about trading behaviors: trader's economic culture and trader independence. The theory of planned behavior is used as the theoretical basis to postulate hypotheses for empirical testing. Data collected from subjects through a series of web-based experiments shows that trader participation can be fostered through recruiting individuals who are …