Library and Information Science Commons^™

System Branding In Three Public Libraries: Live Oak Public Libraries, Charlotte Mecklenberg Library, And Richland Library, Patrick Roughen

Library Philosophy and Practice (e-journal)

This research examines the development of the system brands of three public libraries: Live Oak Public Libraries, Richland Library, and Charlotte Mecklenberg Library. A system brand may be defined as the overall brand of a library system, as opposed to any of its sub-brands, such as those associated with individual library services, branches, departments, and events. Using a descriptive, case study approach, this research characterizes the efforts behind branding in these library systems.