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Library and Information Science Commons™

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Selected Works

2019

Marketing

Articles 1 - 4 of 4

Full-Text Articles in Library and Information Science

Use Best Practices To Promote Your Library, Adeen Postar Aug 2019

Use Best Practices To Promote Your Library, Adeen Postar

Adeen Postar

Best Practices is a term dating back to the 1980s that was popularized by business writers, most notably Tom Peters and Robert Waterman in their bestseller In Search of Excellence: Lessons From America's Best Run Companies (1982). Essentially, this term implies success; that certain actions, attitudes, and programs are the most efficient and effective way of doing business and that the same measures can be used with successful outcomes in all similar organizations. But are there really best practices that can help enhance public relations for every type of law library? I believe that there are.

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Maximizing Your Faculty's Scholarly Impact: Techniques To Increase Findability, Caroline L. Osborne, Carol A. Watson, Thomas J. Striepe Jul 2019

Maximizing Your Faculty's Scholarly Impact: Techniques To Increase Findability, Caroline L. Osborne, Carol A. Watson, Thomas J. Striepe

Caroline L. Osborne

Increasing the impact of faculty scholarship is consistently a top priority at law schools. Law librarians are uniquely positioned to offer a significant amount of assistance to faculty and law administration in achieving this goal and enhancing the reputation of the law school. Understanding the differences between the tools and techniques available to assist on this topic can be a complex endeavor. This program will focus on providing the best strategies to increase the impact of faculty scholarship. Speakers will discuss the various social media platforms available to upload scholarship, as well as how to increase findability in search results …

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Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain Jun 2019

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

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Marketing Book Collections: Creating Digital Displays Using Alma Analytics, Travis Clamon May 2019

Marketing Book Collections: Creating Digital Displays Using Alma Analytics, Travis Clamon

Travis Clamon

Libraries purchase and subscribe to many new book titles each year. Instead of waiting for patrons to find these new titles in Primo, East Tennessee State University decided to develop automated book sliders using data from Alma Analytics. These sliders are now deployed in our subject guides, website, and on our digital displays. This presentation will give participants a high-level overview of our workflow and the tools we used. I'll first go over Alma Analytics, defining collection scopes and required fields. Next, I'll cover our process of retrieving the data via API and formatting the data into a JSON array. …

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