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Full-Text Articles in Library and Information Science
How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano
How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano
Maria Atilano
When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …
Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano
Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano
Maria Atilano
The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.