Library and Information Science Commons^™

Websites Of Indian Banks: A Webometric Study, Arindam Sarkar, Ashok Pal

Library Philosophy and Practice (e-journal)

Abstract: Web Impact Factor (WIF), Search Engine Optimization (SEO) ranking improve the visibility of a website’s presence in online environment. The present study predominantly focuses on the WIFs of the Indian banking websites. On the basis of SEO (search engine optimization) effort has been made to measure the usability, performance, security of the websites, used headings, usage of images and alt tags, linking with social networking sites as well as to count the backlinks, page size, load time, request, traffic score, SEO score and speed score. Popularity ranking of the selected bank websites has also been done. Calculating three types …