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Full-Text Articles in Library and Information Science
Colloquium Series: A Study In Library Faculty Engagement, Dana Haugh, Jamie Saragossi
Colloquium Series: A Study In Library Faculty Engagement, Dana Haugh, Jamie Saragossi
Library Faculty Publications
This paper explores the implementation of a Colloquium Series intended to connect library faculty and staff through research projects, presentations, and proposals. The Series aims to foster collaboration among library faculty and staff as well as support the library's strategic goals for encouraging research, academic engagement, and learning in a semi-formal setting.
Digital Marketing Strategies In Libraries, Dana Haugh
Digital Marketing Strategies In Libraries, Dana Haugh
Library Faculty Publications
In this paper, the author examines the importance of digital marketing in libraries across the United States. As patrons become more technologically savvy, libraries are tasked with expanding their presence to digital landscapes. One way to do so is to implement simple and effective digital campaigns. This step can ensure ensure libraries remain relevant and indispensable to the patrons they serve. Marketing, once thought to be an unnecessary expense for libraries, is fast becoming a necessity. This paper explores different contemporary views on digital marketing in libraries.