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Full-Text Articles in Library and Information Science
Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen
Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen
JLAMS
This review provides (1) a discussion of best practices, including the content and frequency of posts, and (2) tips on how to get started on a library oriented page. Facebook is a powerful social media platform that, when used correctly, can have beneficial effects for academic library outreach and marketing. However, it is not a catch-all for engagement with students, staff, faculty, and the public. Engagement through Facebook needs to be carefully thought out and well-planned in order to meet the needs of library outreach and work toward the university and library strategic plan.
Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano
Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano
JLAMS
The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.
Social Media Collaboration: A Case Study From The University Of Illinois Urbana-Champaign, Sarah Christensen, Jaena Manson, Leah Dudak
Social Media Collaboration: A Case Study From The University Of Illinois Urbana-Champaign, Sarah Christensen, Jaena Manson, Leah Dudak
JLAMS
Large academic libraries with a decentralized structure can lead to individual library units creating and maintaining their own social media accounts with little standardization or cohesiveness across the library system. As a result, social media account owners often duplicate efforts, overwhelming patrons with communication channels, and lacking a consistent message. At the University of Illinois Urbana-Champaign (U of I), for example, the library system comprises nearly thirty separate library units, and maintains nearly eighty social media accounts. These accounts are spread across platforms such as Twitter, Facebook, Instagram, Pinterest, Tumblr, YouTube, and Flickr, as well as a plethora of blogs. …