Library and Information Science Commons^™

Perceptions Of Clickbait: A Q-Methodology Approach, Yimin Chen, Victoria L. Rubin

FIMS Presentations

Clickbait is “content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page” (“clickbait,” n.d.). The term is also generally used to refer specifically to the attention-grabbing headlines. Critics of clickbait argue that clickbait is shallow, misleading, and ubiquitous – “a new word that has become synonymous with online journalism” (Frampton, 2015). It is the subject of a small, but growing number of studies in disciplines ranging from linguistics, communications, and information sciences. Palau-Sampio (2016) analyzed linguistic strategies associated with tabloid journalism in the Spanish digital newspaper Elpais.com, concluding that …