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Full-Text Articles in Library and Information Science
Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst
Connecting Best Practices In Public Relations To Social Media Strategies For Academic Libraries, Bettina Peacemaker, Sue Robinson, Emily Hurst
VCU Libraries Faculty and Staff Publications
Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.
The New Gatekeepers: How Blogs Subverted Mainstream Book Reviews, Rebecca E. Johnson
The New Gatekeepers: How Blogs Subverted Mainstream Book Reviews, Rebecca E. Johnson
Theses and Dissertations
Book reviewing has a fraught history in the United States. Reviewers have long been accused of not being analytical enough. It should be no wonder then with the emergence of social media that online book reviewing has become increasingly popular. Online reviewers, especially book bloggers, are no literary gatekeepers in their own right, shaping the tastes of readers across the world. Book blogs in particular pay special attention to titles which have long been derided by institutions such as libraries, academia, publishers, and bookstores. These literary gatekeepers typically ignore romance, fantasy, mystery, science fiction, young adult fiction, comic books, and …