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Full-Text Articles in Library and Information Science
Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen
Likes, Shares And Follows: Launching A Facebook Page For Your Academic Library, Annie Jansen
JLAMS
This review provides (1) a discussion of best practices, including the content and frequency of posts, and (2) tips on how to get started on a library oriented page. Facebook is a powerful social media platform that, when used correctly, can have beneficial effects for academic library outreach and marketing. However, it is not a catch-all for engagement with students, staff, faculty, and the public. Engagement through Facebook needs to be carefully thought out and well-planned in order to meet the needs of library outreach and work toward the university and library strategic plan.
Will Boosting A Post Bring Them In?: Promoting Library Programs With Facebook Advertising, Cary F. Gouldin
Will Boosting A Post Bring Them In?: Promoting Library Programs With Facebook Advertising, Cary F. Gouldin
JLAMS
Facebook continues to be the most popular social media platform. Academic libraries have had some success using it as an outreach and marketing tool. However, few have taken advantage of Facebook’s advertising options, and most have only focused on increasing engagement and page likes. This paper investigates the effectiveness of using Facebook advertising for the promotion of specific library programs and services. The results of two advertising campaigns, one promoting a workshop series, the other promotion a one-on-one reference service, were analyzed to determine if usage of these programs was increased through advertising. While the advertising campaigns did have a …