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- Assessment and Evaluation, Community Engagement, Marketing, Outreach Services, Public Relations, Public Services, Social Media & Networks, Technology, Trends and Forecasting (1)
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Articles 1 - 4 of 4
Full-Text Articles in Library and Information Science
Shut Up And Listen: How We Used Social Listening To Connect With Students And Build A Community, Maria Atilano
Shut Up And Listen: How We Used Social Listening To Connect With Students And Build A Community, Maria Atilano
Maria Atilano
In social media, content creation is often king. The University of North Florida’s Thomas G. Carpenter Library has refocused its efforts away from original content in an effort to focus on listening and engagement. This practice has led the Carpenter Library to build a reliable, friendly, and helpful online community that has inspired other departments on campus to do the same. By monitoring keywords, hashtags, and geotags, library staff has kept tabs on what students have to say about the library’s various services, resources, spaces, employees, and more. Over the past 2 years, follower counts on Facebook and Twitter have …
Assessing Success, One Student At A Time, Lauren Newton, Stephanie Weiss, Maria Atilano, Cat Silvers
Assessing Success, One Student At A Time, Lauren Newton, Stephanie Weiss, Maria Atilano, Cat Silvers
Maria Atilano
The University of North Florida’s Thomas G. Carpenter Library offers a research consultation service that allows users to schedule one-on-one meetings with a research librarian to discuss their projects. These sessions may consist of a general orientation to library facilities and resources, or may focus on specific research needs. The service has experienced amazing growth since its inception in 2009. The research librarians decided to assess the consultations in large part to decipher why it has grown so significantly, and to ensure that the service remains high quality in the face of growth.
Shut Up And Listen: How One Academic Library Used Social Listening To Connect With Students And Build A Community, Maria Atilano
Shut Up And Listen: How One Academic Library Used Social Listening To Connect With Students And Build A Community, Maria Atilano
Maria Atilano
Marketing consultant and social media expert Chris Brogan once wrote: "[Social listening] is the closest thing to printing money that I can tell you about." While social media and networking tools such as Twitter, Facebook, and Instagram are often used by organizations to communicate information to their constituents, the real return on investment comes from listening. Over the past two years, the University of North Florida's Thomas G. Carpenter Library has used its social media presence (@unflibrary) to listen and then engage with students. This practice has led the Carpenter Library to build a reliable, friendly, and helpful online community …
Outreach Across The Ages: Developing Programs And Partnerships For Adults From 18 To 80, Maria Atilano, Kayla Kuni
Outreach Across The Ages: Developing Programs And Partnerships For Adults From 18 To 80, Maria Atilano, Kayla Kuni
Maria Atilano
No abstract provided.