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Articles 1 - 9 of 9
Full-Text Articles in Library and Information Science
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
From Creator To Curator To Author As Content: Nicolas Winding Refn, Transdiscursive Authorship, And Self-Branding In Twenty-First Century Media, Christopher J. Olson
From Creator To Curator To Author As Content: Nicolas Winding Refn, Transdiscursive Authorship, And Self-Branding In Twenty-First Century Media, Christopher J. Olson
Theses and Dissertations
This dissertation traces Danish director Nicolas Winding Refn’s development from creator and curator to author as content within an evolving media ecology driven by capitalist ideology. A close critical study of Refn’s career from 1996 to 2019 offers insight into contemporary techniques of creating, collecting, and curating media texts, as well as the phenomenon of presenting oneself as content via discursive branding. Given that Refn’s career coincided with the emergence of the World Wide Web and the rise of digital platforms, he thus emblematizes what it means to be a creator working within an increasingly interconnected media ecology. Refn initially …
Epistemological Insecurity In The Anthropocene, Dustin Purvis
Epistemological Insecurity In The Anthropocene, Dustin Purvis
Graduate Theses, Dissertations, and Problem Reports
This dissertation analyzes how increased mainstream awareness of climate change and other complex environmental phenomena transforms some of the basic tools we use to understand the world, including notions of agency, evidence, and causality. More specifically, this project highlights numerous contemporary literary and cultural narratives that formally and thematically depict impromptu systems of action and comprehension developed by humans confronting the unique forms of information overload that result from damaged and rapidly changing environments. Following critics like Ulrich Beck, Rob Nixon, and Stacy Alaimo, I suggest our current era of ecological instability and destructive environmental practices dictate what I refer …
“Being Cute And Hella Gay:" Pokémon Reborn, Fan Labor, And Queering The Pokémon World, David Peter Kocik
“Being Cute And Hella Gay:" Pokémon Reborn, Fan Labor, And Queering The Pokémon World, David Peter Kocik
Theses and Dissertations
Created in 2012, Pokémon Reborn is a fan game made by and for queer fans of the Pokémon franchise. Featuring an LGBTQ+ development team and multiple queer characters, from pansexual Rival Cain to gender non-binary Gym Leader Adrienn, Pokémon Reborn articulates queer desires in a franchise and gaming industry notorious for ignoring and dehumanizing queer individuals. While most research on independent queer game development focuses on how creators subvert heteronormative gameplay elements, Pokémon Reborn challenges dominant industry practices through its queer characters and stories. The fan game incorporates LGBTQ+ lived experiences and queer temporalities in its narrative, queering the traditional …
Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith
Old Ideas In New Skins: Examining Discourses Of Diversity On The Websites Of 10 Urban-Serving Universities, Simone Smith
Theses and Dissertations
Deficit discourse, the idea that minorities "lack" intellectually, runs through current ideas about diversity in higher education. Diversity is viewed as a policy that helps the deficient. Recent litigation about diversity, Fisher v. University of Texas (2013), embodied the alignment of deficit and diversity. This study examined portrayals, visual and textual, of diversity on the websites of ten urban-serving universities, using a method of critical discourse analysis and a lens of critical race theory, to uncover the ways they defined diversity and if notions of deficit were attached. This study also addressed the ways these universities, a part of the …
Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal
Contentious Information: Accounts Of Knowledge Production, Circulation And Consumption In Transitional Egypt, Ahmad Kamal
Electronic Thesis and Dissertation Repository
While the 2011 Egyptian Uprising renewed attention to revolutionary news platforms such as Al-Jazeera and Facebook, citizens continued to be understudied as active consumers of information. Yet citizens’ perceptions of their informational milieu and how they responded in consuming, processing, and interpreting facts offer crucial insight into the turbulent transition that followed the initial uprising. This study analyzes Egyptian citizens’ accounts of their information environment and practices amid socio-political change. Semi-structured interviews were conducted with 31 politically-engaged citizens from various political and professional backgrounds. Participants were asked to discuss the state of public discourse, the institutions responsible for the circulation …
Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran
Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran
Theses and Dissertations
This thesis used quantitative and qualitative methods to examine the use of social media by legislative offices of the Wisconsin State Assembly. A survey of legislators and their staff documented the extent to which each office uses Facebook or Twitter. In addition, multivariate analysis of the survey data provided an understanding of which kinds of legislators are more likely to use Facebook or Twitter. There were three important findings. First, most Wisconsin legislators whose offices use Facebook or Twitter do not seem to be doing so to reach the news media. Second, overall, the characteristics of a Wisconsin legislator are …
What's More Persuasive? How The Internet And Newspaper Change Opinions, Sloane E. Sheldon
What's More Persuasive? How The Internet And Newspaper Change Opinions, Sloane E. Sheldon
Honors Theses
The Internet has become an integral part of society. While people have been turning to the Internet for their news, newspapers are still a powerful source of information. This study investigates whether the newspaper or Internet is more effective at altering people’s opinions. Participants included people ranging from 18-78 years old. After reading a political endorsement that appeared to come from either a printed newspaper or a news website, participants rated their opinions on this candidate. When the message included strong arguments, the source of the article did not have an effect on how well the articles were able to …
Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood
Legacy Theses & Dissertations (2009 - 2024)
The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …