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Articles 1 - 5 of 5
Full-Text Articles in Library and Information Science
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Integration Of Blockchain Technology Into Automobiles To Prevent And Study The Causes Of Accidents, John Kim
Integration Of Blockchain Technology Into Automobiles To Prevent And Study The Causes Of Accidents, John Kim
Electronic Theses, Projects, and Dissertations
Automobile collisions occur daily. We now live in an information-driven world, one where technology is quickly evolving. Blockchain technology can change the automotive industry, the safety of the motoring public and its surrounding environment by incorporating this vast array of information. It can place safety and efficiency at the forefront to pedestrians, public establishments, and provide public agencies with pertinent information securely and efficiently. Other industries where Blockchain technology has been effective in are as follows: supply chain management, logistics, and banking. This paper reviews some statistical information regarding automobile collisions, Blockchain technology, Smart Contracts, Smart Cities; assesses the feasibility …
A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song
A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song
UNLV Theses, Dissertations, Professional Papers, and Capstones
The main focus of this study is to examines what factors influence the tendency towards the Mukbang, and to understand the effectiveness of Mukbang. The specific purpose of this research is to examines how do the motivation of watching Mukbang affect the gratification obtained after watching Mukbang and what is the impact of the Mukbang on the utilitarian/ hedonic shopping values among Mukbang users and how do the perceived utilitarian and hedonic shopping values influence the user’s purchase intention. To find motivations of watching Mukbang, interview was performed. Five factors were developed from a interview of the responses to the …
Marketing Digital Aplicado A Productos Y Servicios Innovadores Para La Biblioteca Rural De Moniquirá, Angie Lorena Aragón Perilla, Cristian Camilo Fontecha Álvarez
Marketing Digital Aplicado A Productos Y Servicios Innovadores Para La Biblioteca Rural De Moniquirá, Angie Lorena Aragón Perilla, Cristian Camilo Fontecha Álvarez
Sistemas de Información, Bibliotecología y Archivística
En este trabajo se presenta una propuesta de marketing digital aplicado a los productos y servicios innovadores para la biblioteca rural de Moniquirá, para lo cual se identifica el perfil socio informativo de los usuarios de la biblioteca, se determina el tipo de productos y servicios apropiados para el perfil de esos usuarios y se definen las diferentes fases de la propuesta. El trabajo incluye la construcción del estado del arte del tema, el desarrollo del marco teórico necesario para el cumplimiento de los objetivos, el diseño y la aplicación de los instrumentos de encuestas y entrevistas necesarios para el …
Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood
Legacy Theses & Dissertations (2009 - 2024)
The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …