Library and Information Science Commons^™

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Library Presentations, Posters, and Audiovisual Materials

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

Practicing And Marketing With Empathy In Libraries, Wren Daniel Ambroise

Library Philosophy and Practice (e-journal)

In 2017, Abigail Phillips, a postdoctoral fellow at Utah State University wrote, “The role of empathy in the library has been infrequently researched in library and information science (LIS) literature. However, as demonstrated in the reactions of libraries and librarians during recent social movements, empathy is a critical component of librarianship and routine library work” (Phillips 1). Over the last twenty years, numerous researchers have argued the same; this paper enters into conversation several texts from the late 2000s to the early 2020s that conceptualize the intersections between empathy marketing and librarianship and/or put them into practice. It first defines …

Public Services Quarterly Marketing Column Index, 2013-2023, Katy Kelly

Roesch Library Faculty Publications

Public Services Quarterly (PSQ) is a journal published by Taylor & Francis focused on public services issues in academic libraries. The PSQ Marketing Column features essays about a variety of creative and innovative marketing strategies used to highlight collections or promote services in all types of libraries. Its purpose is to provide real examples of how libraries are using marketing and outreach techniques in interesting ways. The column offers practical insight from libraries engaged with marketing. In addition to marketing, the column also features essays on successful programs and events that promote the library.

Katy Kelly at the University of …

Lessons Learned From Bookstagrammers For Library Promotion And Promotion Of Readership: Qualitative Study, Anna Novotna, Kamil Matula, Veronika Kociánová, Vojtěch Svačina

Library Philosophy and Practice (e-journal)

The prevalent problem with which libraries deal with today is decrease of patrons in younger generation. There is a lot of academic and research attention dedicated to studies of their behavior and trends connected to increase in time spent online and on social media. There are also concerns about attention spans of younger children and their reading habits. Many libraries tried to pull younger generation toward book reading and libraries in general by starting Instagram accounts but not many know how to run it to address the desired group of users. We have conducted interviews with three out of eight …

The Determinants Of Satisfaction And Loyalty To Digital Libraries: Islamic Economics Student Perspective In Indonesia, Anisa Syahidah Mujahidah, Aam Slamet Rusydiana, Fatin Fadhilah Hasib, Agus Ahmad Nasrulloh

Library Philosophy and Practice (e-journal)

This study aims to determine the factors that influence the satisfaction and loyalty of Islamic economics students in Indonesia to digital libraries. To test the structural and measurement models, the Partial Least Square Structural equation modeling (SEM) approach was used. Online questionnaires were distributed to purposively selected respondents throughout Indonesia, consisting of all major islands. In total, there were 104 respondents collected. This study found that the Perceived Usefulness variable had no significant effect on digital library user satisfaction for Islamic economics students in Indonesia. while the Perceived Ease of Use variable has a significant effect on user satisfaction. In …

Material Culture Methods For Textiles And Dress, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Leatherby Libraries From Home: Online And Social Media Response To The Covid-19 Pandemic, Rachel Karas, Essraa Nawar

Library Articles and Research

Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional
library tours, events, and exhibits.

Influence Of Demographic Factors On Interest Of Lis Undergraduates In Infopreneurship: A Comparative Analysis, Temitope Kehinde Bamgbose Msc

Library Philosophy and Practice (e-journal)

Infopreneurship is a lucrative skill that can create self-employed job opportunities for the LIS undergraduates, even before graduation, to curb the unemployment rate that keeps growing in our society. It is critical to be able earn profit without sole dependence on traditional librarian jobs. However, the effectiveness of this skill is determinable by some factors. This study examined and conducted a comparative analysis of the influence of demographic factors on UI and TASUED LIS undergraduates' interest in infopreneurship. A descriptive survey research design was employed for the study using a systematic sampling technique to select 226 respondents that represented the …

Trends And Pattern On Library Marketing: A Systematic Review, Abdurrahman Rahim Thaha, Rita Purnamasari

Library Philosophy and Practice (e-journal)

The purpose of this paper is to analyze trends and patterns of library marketing research results using statistical and co-word analysis with a systematic review. After going through the screening results in the Scopus database, the search results yielded 287 documents in library marketing from 1977 to mid-2021. The analysis results will produce publications, citations, sources, countries, keywords, and topic clusters. The library marketing research trend tends to increase every year, with the most citations related to social media marketing in the library. The primary source of publications in the last three years has been Library Philosophy and Practice. The …

Virtually (Im)Possible: Transitioning To A Virtual Marketing And Outreach Program, Laura Wilson, Corinne Gabriele, Alex Mcconnon, Susan Skoog, Nicole Tantum, Lisa Villa

Staff publications

This article outlines the challenges and successes of a library outreach team at a small New England college campus during the COVID-19 pandemic. In March of 2020, the highly residential College of the Holy Cross in Worcester, Massachusetts, sent almost all students home to continue their classes online—yet no online classes had ever been taught at the college before. For the first time ever, the college’s libraries were in the position to rebuild all promotional communications and activities from scratch—pivoting from a largely in-person setting to an entirely virtual setting. The team quickly created and launched social media campaigns and …

Social Media & Hr: A Bibliometric Analysis, Divyanshu Pawaskar Mr., Priya Sharma Ms., Sanjay Bhattacharya Mr., Monica Kunte Dr., Netra Neelam Dr., Preeti Mulay Dr.

Library Philosophy and Practice (e-journal)

From an HRM standpoint, the better an organisation is able to manage their workforce, the better their performance will be. In doing so, social media nowadays play a major role to this end. Be it talent acquisition, employee engagement, talent management or enhancing employer value proposition, social media profiles are playing a big role for organisations. The onus of which lies to a large extent on the shoulders of the HR department. Merely having pages on social media platforms do not suffice. Proper management and audience engagement become the key for HR. It is not sufficient to just have a …

Digital Marketing And Smes: A Systematic Mapping Study, Abdurrahman Rahim Thaha, Erna Maulina, R Anang Muftiadi, Mohammad Benny Alexandri

Library Philosophy and Practice (e-journal)

Small and Medium Enterprises (SMEs) have a high priority for many governments because of their important economic contribution and the number of people they employ. The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in business environment and consumer behavior. Therefore, the need to find out about research trends and themes in digital marketing in SMEs is important. The objective of this paper is to classify, and identify related themes and trends in the literature that are directly related to digital marketing and SMEs over the past 10 years. …

Communication During A Crisis: Keeping Our Patrons Informed During The Covid-19 Pandemic, John P. Delooper, Michelle Ehrenpreis

Publications and Research

This article discusses the Leonard Lief Library’s communications strategy to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) made use of its website, social media, and research guides to effectively convey timely information about service changes, library resources, and to improve outreach activities to our patron community while the library’s physical building was closed to its students, faculty, and staff.

Hacking The Pandemic: Launching Third Space Into Cyberspace, Brittany Bowser

STEMPS Faculty Publications

The article discusses importance of the school library as a third space for learning. Topics discussed include need for school library's third space to expand into cyberspace; focus to promote awareness of school librarianship; and need for school librarians to prioritize marketing themselves and their instruction.

Can You See Me Now?: Engaging Distance Learners Through Virtual Reference Consultations, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations continue to be a valuable service offered by academic libraries for students who are able to visit the library, however, most students enrolled in online degree programs or considering enrollment have limited access to campus services. To address this, the authors designed and tested a virtual reference consultation service in their library for distance learners and graduate students. This article outlines a practical approach for designing and initiating a virtual research consultation service pilot, providing equitable access to library services and a positive user experience for distance learners.

How Can Libraries Move Towards A More Inclusive Model Of Reference? A Practical Approach To Serve Distance Students, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations are a valuable service offered by academic libraries for students who are able to visit the library, however, many students enrolled in online degree programs or considering enrollment have limited access to campus services. We designed and tested a virtual reference consultation service for distance learners and graduate students. This interactive poster outlines a practical approach for designing and initiating a virtual research consultation service to offer equitable access to library services and a positive user experience for distance learners.

Leveraging User Experience Expertise For Engaging And Sustainable Social Media, Jon Jeffryes, Kiersten Quilliams, Cara Medvendenko, Katie Alphenaar

Conference Proceedings

This presentation discusses an evolution of our staffing model that revived our library’s Twitter account, beginning with creating a sustainable workflow to allow for more engaging content by leveraging the expertise and creativity of front line user experience staff. We’ll discuss the entire evolution from having a single librarian generating content to this team-based approach, discuss missteps, and share the positive outcomes. Lastly, we’ll discuss meaningful assessment to ensure the identifying and transmitting of key messages frequently and effectively, and sustainable expansion into new social media platforms.

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …

An Asean Digital Single Market: Boosting The Aspiration For A Single Market In The Digital Era, Paul John M. Pena

Angelo King Institute for Economic and Business Studies (AKI)

Advancements in information and communications technologies have changed the way individuals, firms, and nations create and exchange value across borders. Value comes in the form of goods, services, information, and data, but may also include talent, capital, ideas, and even culture. Southeast Asia is a thriving digital economy with the prospect of becoming a US$200B economy by 2025. However, new forms of protectionist measures arise, which may impede the free flow of value within the region. An aspirational digital single market concept and the changing dynamics of digital trade are explored. A digital economic integration framework that is interoperable, inclusive, …

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …

Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey

Library Faculty Publications and Presentations

This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …

Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper

Information Science Faculty Publications

This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …

Utilising Social Media To Improve Relationship Quality: The Case Of The University Library, Melissa N. Clark, Scott Bacon

Library Faculty Publications

As the centre of academic life at a university, the university library plays an important role in how students perceive their relationship with the university. This study analyses the effect that participation in library social media has on student perception of relationship quality with the university. The hypotheses proposed in this study were found to be substantiated: following the library on social media is positively related to a student's perception of their relationship quality with the university; students interested in multiple library services are likely to report the perception of a higher quality relationship with the university.

Why Can't We Be Friends? Examining The Benefits And Challenges Of Maintaining Your Friends Of The Library, Maureen Rust, Julia Stringfellow

Library Scholarship

One of the most fruitful collaborative relationships a library can have is with its Friends of the Library organization, providing that group is vibrant and progressive. This article provides insight into the history of the Friends of the Library group at a regional comprehensive university since its founding in 1962 to nearly becoming defunct in 2015. The steps taken in the transformation of the Friends of the Library since then from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy are described. The work …

Marketing For The Beginner: Resources From The Acrl Library Marketing And Outreach Interest Group, Lindsay Davis, Jen Park, Sabine J. Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit

Faculty and Staff Publications & Presentations

Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Faculty Scholarship

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.

Student To Student Marketing And Engagement: A Case Study Of The University Of Nebraska-Lincoln Libraries Peer Guides, Joan M. Barnes

UNL Libraries: Faculty Publications

This chapter examines an undergraduate student peer guide employment program that works to promote the University of Nebraska–Lincoln (UNL) Libraries’ services and resources. As a part of this program, students engage peers by staffing booths at recruitment events, posting on social media, planning and implementing library events, and gathering feedback from students using surveys or other methods. Each peer guide is assigned to lead an area and to collaborate with the remaining peer guides on projects as needed. There have been challenges and successes within the UNL Libraries peer guide program, including the influence peer guides have on the creation …

Marketing And Development For Libraries, A Luxury Or A Necessity?, Essraa Nawar

Library Presentations, Posters, and Audiovisual Materials

For many libraries across the world, marketing, development and fundraising can be dirty words and if you add outreach people do not even get it. In this poster, the presenter will prove why libraries across the globe should embrace marketing, outreach and development for what they are, and let outreach spread and be part of our daily routine in libraries. Just like corporations and start-up, libraries of all kinds need to invest time; energy and resources on their marketing and development strategies. By applying some of these techniques, libraries will not just be able to better understand their users’ needs …

Webinar 1: Marketing And Branding: Asserting Your Value, Michele Villagran

Faculty Publications

Promoting and Enhancing the Advancement of Rural Libraries (PEARL) project: Rural & Small Libraries 4-part Webinar Series with Dr. Michele A. L. Villagran.

Communicating With Library Donors, Marilyn K. Moody

Library Faculty Publications and Presentations

How do you communicate effectively with donors and potential donors? What does that communication look like? Libraries often envision donor communications as including only direct fundraising requests. Communications with donors, however, encompass a wide range of activities, is ongoing, and may even span decades with an individual donor. Library staff not directly involved with fundraising may not even think about donors as part of their user audience, but almost everyone who works in a library has a potential role in communicating with donors.