Library and Information Science Commons^™

Passport To Student Engagement, Eric A. Kowalik, Elisa Coghlan, Kate Otto, Taylor Ralph

Eric A. Kowalik

Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow

Erin Gow

The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.

The Creation, Care & Feeding Of A Marketing Plan, Karen M. Robinson M.A., M.L.S.

Karen M. Robinson

No abstract provided.

The Digital Dionysus: Nietzsche & The Network-Centric Condition

Dan Mellamphy

No abstract provided.

Personal Librarians Signage For Elevator, Crystal Boyce

Crystal Boyce

Creative Collaboration: Maximizing Resources For Multi-Collection Exhibits, Jillian M. Slater, Nichole M. Rustad

Nichole M Rustad

This presentation illustrates the collaborative, multi-format approach used in preparing an exhibit of archival materials on the 1913 Dayton flood at the University of Dayton Libraries. Originally formed due to the absence of a University Archivist, the small planning committee was able to combine areas of expertise including archives, history, graphic design, video/audio production, marketing, and digitization. The collaborative process facilitated a creative approach resulting in a unique, interactive exhibit utilizing audio, video, original materials, reproductions, a permanent digital component, and a discussion panel event. The presenters will also discuss how the planning committee maximized available resources (without a budget) …

Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente

Carlos Luis González-Valiente

This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journals, authors, language, and finally term cooccurrence analysis. It was evident that the highest rate of productivity was found in Brazilian journals and authors, and in the Portuguese language. The four main clusters in term co-occurrence analysis in the most relevant topics were as follows: marketing of the information …

Marketing An Established Institutional Repository: Marquette Libraries’ Research Stewardship Survey, Rose Fortier, Emily Laws

Rose Fortier

Purpose The purpose of this paper is to discuss the results of Marquette University Libraries’ survey measuring faculty knowledge and attitudes about the institution’s repository, for the purposes of creating a marketing plan for the institutional repository (IR). Design/methodology/approach The paper adopts a quantitative approach through the use of a survey. Findings Like many other endeavors to measure faculty engagement with the IR, the investigators discovered that faculty knowledge of the IR is not universal. Moreover, the perceived values and motivators for faculty use of the IR were also not surprising, with faculty viewing online dissemination of their work to …

Marketing The Ir: Strategies From The Marquette Survey, Rose Fortier

Rose Fortier

Marquette University’s institutional repository, e-Publications@Marquette, was established in 2008 for the deposit of faculty publications and research. Despite active participation by some faculty, universal participation remains an elusive goal. During the spring of 2013, faculty participation and needs were assessed via survey and compared to the IR’s capabilities in addressing those needs. Based upon the assessment survey and the IR’s available resources, a marketing plan and promotional strategies were created. The presentation will include analysis of the survey results and how they informed the creation of a marketing plan. Details of the marketing plan will be discussed as well as …

Catching Their Attention: Slide Shows As Outreach, Elizabeth Ramsey

Elizabeth Ramsey

Albertsons Library at Boise State University has found slide shows to be an essential and easy to manage component in its outreach efforts and branding strategy. The slide shows run continually on a TV monitor in the library lobby as well as on all the computers in the library labs. This presentation focuses on the strategies used in the selection of topics, images and text, presenting examples of some of the most popular slides used at Albertsons Libraries categorized under recommended best practices.

Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba

Gwyneth H. Crowley

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Nancy Fawley

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere. Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

2 Weeks In 20 Minutes: How Marquette University Customized Libcal, Robert L. Nunez Ii

Robert L Nunez II

No abstract provided.

The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright

Ron T. Brown

Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Market- ing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact …

Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood

Kelly Evans

No abstract provided.

Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood

Hal P Kirkwood Jr

No abstract provided.

Marketing Your Repository With The Power Of Google Analytics, Hillary Corbett

Hillary Corbett

Google Analytics offers powerful web metrics to help IR managers track the usage of their content. But it’s also full of excellent material to help market the IR. For example, the data that Google Analytics provides shows how depositers can reach a global audience: use a Google Maps mashup to highlight trending topics in your IR in particular parts of the world, or point out to a reluctant professor that her colleagues’ work is being downloaded in emerging markets worldwide – get creative and find out what Google Analytics can do for you! We learned through Google Analytics that an …

“Information Literacy, Changing Spaces, And Changing Perceptions", Kelly Evans, Hal Kirkwood

Hal P Kirkwood Jr

No abstract provided.

“Information Literacy, Changing Spaces, And Changing Sessions", Kelly Evans, Hal Kirkwood

Hal P Kirkwood Jr

Poster Session for Academic Libraries of Indiana Annual Meeting.

Funding Opportunities For Young Investigators In Radiology, Robert W. Holden, Teresa Williams

Teresa Williams

For many investigators in radiology, one of the most frustrating steps of conducting research is the search for funding sources.

A Review Of “A To Z Guide To American Consumers: Quick Links To Free Demographics”., Laura Carscaddon

Laura Carscaddon

The article reviews the book "A to Z Guide to American Consumers: Quick Links to Free Demographics," by Cheryl Russell.

Embedding Ourselves: Using Web 2.0 And Second Life For Instructional Presence, Kelly Evans

Kelly Evans

No abstract provided.

Embedded Librarianship: A Mel Example, Kelly Evans, Hal Kirkwood

Hal P Kirkwood Jr

No abstract provided.

Best Of The Best Business Websites 2009, Kelly Evans

Kelly Evans

No abstract provided.