Open Access. Powered by Scholars. Published by Universities.®
Library and Information Science Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Library and Information Science
Value Networks For Developing Mobile Innovations: The Case Of Apple Iphone, Mutaz M. Al-Debei
Value Networks For Developing Mobile Innovations: The Case Of Apple Iphone, Mutaz M. Al-Debei
Dr. Mutaz M. Al-Debei
This paper intuitively utilizes a methodical approach (i.e. VNM Model) to analyze the success of Apple iPhone mobile innovation from a value network perspective. The paper demonstrates, through the case of iPhone, how a powerful and well- designed value network is a critical enabler of innovations in the mobile telecommunications industry. Retrospectively, the paper also discusses key value drivers of successful value networks.