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Efek Narasi Cagar Budaya Pada Intensi Dan Kebanggaan Remaja Akan Majapahit Dan Indonesia, Agi Ginanjar

Paradigma: Jurnal Kajian Budaya

This paper discusses the dissemination of information about cultural heritage to the young generation, particularly about the kingdom of Majapahit whose ancient sites are situated in Trowulan, East Java, Indonesia. In the context of public archaeology, heritage information is no longer communicated to the public in mind-numbing ways; instead, it is presented in such a way as to increase positive attitude and behavior toward the cultural heritage. In the context of marketing communication, the dissemination of information which is in accordance with the consumers’ or visitors’ tastes can no longer be performed by presenting raw facts only, but by presenting …