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Articles 1 - 9 of 9
Full-Text Articles in Library and Information Science
Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr
Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr
Library Philosophy and Practice (e-journal)
Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …
The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton
The Handy Ir Manager: A Toolkit For Recruitment, Intake, And Promotion, Melody Herr, Jessica Kelly, Cedar C. Middleton
University Libraries Teaching and Learning
You seek fresh strategies for recruiting new collections for your institutional repository (IR). You strive to improve intake workflows and expedite metadata creation for hosted collections. You wonder how to attract users to repository content. If you see yourself in any – or all – of these scenarios, come to this session for inspiration and practical tools.
The Scholarly Communications team will present successful strategies that we’ve developed at the University of Arkansas for recruitment, intake, and promotion, using examples from our work with research centers and student journals.
People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen
People-First Promotion: Rallying Library Workers During Covid-19 And Beyond, Katy Kelly, Christina A. Beis, Ann Zlotnik, Maureen E. Schlangen
Roesch Library Faculty Publications
COVID-19 forced workers around the world to face the realities of closed buildings, precarious employment situations, and challenges to their well-being. This article will showcase how library workers’ resilience during COVID-19 depended on people, not buildings, and a people-first public relations strategy was employed to reveal that distinction. The authors, a team of librarians and communicators, share three pandemic-era communication stories developed to put people at the forefront of initiatives and messaging: a revamped marketing strategy for a research appointment service puts faces to the work and student support; the cancellation announcement of a beloved annual event reveals how the …
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Library Faculty Publications and Presentations
This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …
Ways To Market Without Social Media: Where Are They When They Aren’T Online?, April Miller
Ways To Market Without Social Media: Where Are They When They Aren’T Online?, April Miller
Faculty Articles & Research
Workshop presentation by SWOSU Librarian April Miller.
“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley
“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley
Joseph P. Healey Library Publications
Sparked by the 50th anniversary of the founding of the University of Massachusetts Boston in June 1964, University Archives and Special Collections (UASC) staff in the Joseph P. Healey Library collaborated with departments across campus to carry out a wide range of initiatives, all focused on locating, accessioning, preserving, and sharing the physical evidence of the university’s history. This poster outlines the various collecting activities, outreach methods, digitization projects, and dogged detective work that resulted in the addition of more than 2,500 linear feet of unique historic materials to the University Archives, as well as a number of well-received public …
Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson
Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson
VCU Libraries Faculty and Staff Presentations
E-newsletters (built in an affordable or free online mail platform) allow librarians to reach faculty with pointed, subject-based information. This poster features a sample from a series of e-newsletters created by liaison librarians, as well as tips for producing custom newsletters and discussion of impact.
Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas
Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas
Librarian Scholarship at Penn Law
In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.
What?! You’Re Still Managing Your Library’S Facebook Page Yourself?, Ngoc-Yen Tran
What?! You’Re Still Managing Your Library’S Facebook Page Yourself?, Ngoc-Yen Tran
Faculty and Staff Publications
Within a few months, Pearson Library at California Lutheran University went from having 15 likes to 111 likes. What's our secret to having a thriving Facebook page? How did we use this medium in a new way? There are many reasons as to why a library’s Facebook page is not successful and we experienced some those challenges: lack of time, we did not know what to post, we did not have many “likes”, and we did not know how often to post. The solution to many of our problems was to hire a student to help manage the page. With …