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Full-Text Articles in Library and Information Science
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4
Library Philosophy and Practice (e-journal)
The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Library Faculty Publications and Presentations
This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …
How New Librarians Used Branding And Outreach To Create Communities Of Practice, Kiyomi D. Deards
How New Librarians Used Branding And Outreach To Create Communities Of Practice, Kiyomi D. Deards
University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches
Want to get involved and make a difference? Come learn how one librarian got involved and used branding and outreach to promote and increase membership in their professional service organization, and developed their personal community of practice. Find out how you can get involved professionally. Learn how you can define and promote a unique brand for a professional group or yourself, and see how getting involved can exponentially increase your professional network while serving others.