Library and Information Science Commons^™

An Instagram Is Worth A Thousand Words: An Industry Panel And Audience Q&A, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Peta Hopkins

Purpose: The purpose of this paper is to describe the industry panel session hosted by Bond University Library at the Australian Library and Information Association's Information Online 2013 Conference. The panel was held to discuss the use and implications of professional Instagram profiles. The panel included a professional photographer, an internet marketing expert, a social media expert, a librarian and a social media-savvy student. The inclusion of a range of perspectives from outside the library aimed to provide a holistic approach to the institutional use of Instagram and to provide inspiration. The panel took place on Wednesday 13 February 2013 …