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Articles 1 - 4 of 4
Full-Text Articles in Library and Information Science
Government, Citizen, And Social Media : Understanding Police-Citizen Interaction On Weibo In China, Yumeng Luo
Government, Citizen, And Social Media : Understanding Police-Citizen Interaction On Weibo In China, Yumeng Luo
Legacy Theses & Dissertations (2009 - 2024)
This dissertation systematically examined the Beijing Police Department (BPD) daily use of social media and citizens’ comments it received. Previous studies in the field of e-government and political communication in the Chinese context focused only on the measurement of quantitative indicators of government use of social media or a single event. This dissertation incorporates theoretical frameworks of e-government, public relations, and the public sphere to provide a detailed picture of citizen and government interaction in the Chinese context. Using the BPD as my case study, I not only explored government’s daily activities and engagement strategies but also examined the nuances …
The Schenectady Virtual Community : Exploring The Ecology Of Political Discourse In A Local Context, Andrea B. Baker
The Schenectady Virtual Community : Exploring The Ecology Of Political Discourse In A Local Context, Andrea B. Baker
Legacy Theses & Dissertations (2009 - 2024)
From Facebook to Twitter, ordinary citizens' use of social media to discuss, organize, and participate in the political process continues to grow in popularity (Davis, 2005; Rainie, 2005; Kohut, 2008). Researchers interested in this area have explored the demographics, patterns of behavior and motives of participants in online communities (Stromer-Galley, 2002, 2003), the dynamics of the online discussions (Dahlberg, 2001; Davis, 2005; Wilhelm, 2000), the effect of online participation on other forms of political activity (Brunsting, 2002; Kavanaugh & Patterson, 2001), and more recently the relationship between social media and the conventional press (Hiler, 2002; Park, 2004; Cornfield, 2006; Lenhart …
The Myth Of Fragmentation : Assessing Political Information Online, Alexis Marie Wichowski
The Myth Of Fragmentation : Assessing Political Information Online, Alexis Marie Wichowski
Legacy Theses & Dissertations (2009 - 2024)
Internet technology has provided people with unprecedented abilities to filter the information they encounter, leading many scholars to fear that people will be exposed to less diversity of perspectives and fragment into homogeneous interest groups. Exposure to a wide range of topics and perspectives about political information in particular is considered necessary by many scholars in order for citizens to be informed participants in democratic life. However, fears that the Internet leads to fragmentation rest on three assumptions: 1. online, opportunities for unintended encounters with a diversity of information are limited, 2. people primarily pursue narrow interests when consuming online …
Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood
Legacy Theses & Dissertations (2009 - 2024)
The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …