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Full-Text Articles in Library and Information Science
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
LMU Librarian Publications & Presentations
What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?
This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …
Online Around The World: A Geographic Encyclopedia Of The Internet, Social Media, And Mobile Apps, Rob Tench
Online Around The World: A Geographic Encyclopedia Of The Internet, Social Media, And Mobile Apps, Rob Tench
Libraries Faculty & Staff Publications
Book review of Online Around the World: A Geographic Encyclopedia of the Internet, Social Media, and Mobile Apps (2017) Santa Barbara, California: ABC-CLIO Ref ISBN 9781610697767.