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Business

Selected Works

2019

Articles 1 - 4 of 4

Full-Text Articles in Library and Information Science

Empowering Your Staff To Solve Problems: Evidence-Based Training For Strategic Thinking, Rebecca B. French, Jennifer A. Keach Nov 2019

Empowering Your Staff To Solve Problems: Evidence-Based Training For Strategic Thinking, Rebecca B. French, Jennifer A. Keach

Rebecca B. French

Are you teaching procedures or are you teaching problem solving? Discover an approach to help develop your staff’s strategic thinking skills to meet the needs of the 21st-century library workplace. Explore how to apply learning theory and walk away with actionable steps for training independent problem solving.

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Leading From The Center Out: The Joint Library Services Leadership Team At James Madison University, K.T. L. Vaughan, Kristen S. Shuyler, Kelly N. Miller-Martin, Erika Peterson Apr 2019

Leading From The Center Out: The Joint Library Services Leadership Team At James Madison University, K.T. L. Vaughan, Kristen S. Shuyler, Kelly N. Miller-Martin, Erika Peterson

Kristen S. Shuyler

In a system with multiple service points, how can leadership work together to keep the library as a whole relevant and central to students? James Madison University Libraries created the Joint Library Services Leadership Team, which works outside traditional departmental silos to provide coherent, consistent, and collaborative services regardless of location.

Three major service points of James Madison University Libraries, the two main library circulation/reference departments and the media resources center, have historically been both physically and philosophically separate from each other. Although the departments shared common goals of providing excellent student learning-focused services, they did not systematically work together …

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Passport To Student Engagement, Eric A. Kowalik, Elisa Coghlan, Kate Otto, Taylor Ralph Apr 2019

Passport To Student Engagement, Eric A. Kowalik, Elisa Coghlan, Kate Otto, Taylor Ralph

Eric A. Kowalik

At the beginning of the Fall 2018 semester, the Raynor Memorial Libraries started a contest called the “passport program.” Each week students could stamp a virtual "passport," learn a fun fact about the library and offer their answer to a weekly question. The student responses and a leaderboard were updated weekly on a LibGuide. Near the end of the semester, participants were entered into a raffle for a personal study room with snacks during finals week. We will explain how the program was developed and marketed, as well as plans for expansion in coming semesters.

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Relieving Library Anxiety: The Application Of Relationship Marketing To Libraries, Cynthia Schmidt, Joshua Waltman Feb 2019

Relieving Library Anxiety: The Application Of Relationship Marketing To Libraries, Cynthia Schmidt, Joshua Waltman

Cynthia M. Schmidt

Library marketing has traditionally been transactionally focused. Our library has chosen to embrace a relationship marketing (RM) approach by focusing on long-term relationships rather than isolated interactions. With the prevalence of library anxiety, there is a need to look outside of library literature for best practices. While libraries and businesses define success differently, the approaches used to achieve success can be based on the same theoretical framework. RM has been documented to positively impact a business’ profits, and libraries can potentially adapt these approaches to achieve organizational goals. Our library has implemented this approach in four areas of focus: customer …

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