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Articles 1 - 3 of 3
Full-Text Articles in Library and Information Science
The Decision-Making Processes Of Nontraditional Or For Sale By Owner (Fsbo) Home Sellers Engaged In The Listing And Sale Of Their Homes, Valentin Demarco Jr.
The Decision-Making Processes Of Nontraditional Or For Sale By Owner (Fsbo) Home Sellers Engaged In The Listing And Sale Of Their Homes, Valentin Demarco Jr.
Legacy Theses & Dissertations (2009 - 2024)
In spite of promises that the Internet would allow people to buy and sell their homes without intermediaries, real-estate agents still control approximately 90% of the transactions made in the 2.5-trillion-dollar residential real-estate industry. Existing literature has yet to provide conclusive arguments as to why the expected disintermediation has not occurred. Tentative arguments include claims that policy is biased in favor of agents, or that agents have a broader social network than their customers which helps them sell faster and for a better price. Most studies make the assumption that agents matter. They analyze the real-estate market from the perspective …
Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood
Legacy Theses & Dissertations (2009 - 2024)
The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …
Qualitative Information In Annual Reports & The Detection Of Corporate Fraud : A Natural Language Processing Perspective, Sunita Goel
Legacy Theses & Dissertations (2009 - 2024)
High profile cases of fraudulent financial reporting such as those that occurred at Enron and WorldCom have shaken public confidence in the U.S. financial reporting process and have raised serious concerns about the roles of auditors, regulators, and analysts in financial reporting. In order to address these concerns and restore public confidence, the Sarbanes-Oxley Act (SOX) of 2002 was enacted. However, SOX has not lived up to its promise. Numerous cases of fraudulent financial reporting have surfaced in the post-SOX era. So far, the major thrust of research has been on examining fraud that has already been discovered. This dissertation …