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Full-Text Articles in Library and Information Science

Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand Nov 2016

Market Reach And Advertising Medium: Assessing How Students Learn About Research Services, Stephanie Wiegand

University Libraries Faculty Publications

Promotion of services is something we discuss often in libraries; however, it is rare to find a comprehensive promotion plan for research services or any evaluation of promotional services beyond case studies of a specific promotion. How do we know where to place our time and efforts if we have not assessed how students learn about research services? In the 2015-2016 academic year, the Library Research Services department at the University of Northern Colorado Libraries set out to answer this question. Surveys were sent to individuals contacting a librarian for in-depth research assistance. The goal of this survey was to …


Addressing Information Needs In Sport Management, An Interdisciplinary Field, Kendra Spahr, Stephanie Wiegand Jun 2011

Addressing Information Needs In Sport Management, An Interdisciplinary Field, Kendra Spahr, Stephanie Wiegand

University Libraries Faculty Publications

Sport management as a scholarly discipline is relatively new, and very few students who earn doctorates in this field go into academia, instead choosing to go into practice where salaries are much higher. Due to these circumstances, literature research in sport management is difficult for students as well as librarians, as very little primary research exists in published journals and books. This poster reviews challenges for librarians, the best information resources to support academic sport management programs, common student questions, and tangential research areas that support research in this discipline.