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A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song
A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song
UNLV Theses, Dissertations, Professional Papers, and Capstones
The main focus of this study is to examines what factors influence the tendency towards the Mukbang, and to understand the effectiveness of Mukbang. The specific purpose of this research is to examines how do the motivation of watching Mukbang affect the gratification obtained after watching Mukbang and what is the impact of the Mukbang on the utilitarian/ hedonic shopping values among Mukbang users and how do the perceived utilitarian and hedonic shopping values influence the user’s purchase intention. To find motivations of watching Mukbang, interview was performed. Five factors were developed from a interview of the responses to the …
The Lived Experiences Of Women In The Information Technology Field As They Transition From One Leadership Level To The Next: A Phenomenological Study, Marilyn Delmont
The Lived Experiences Of Women In The Information Technology Field As They Transition From One Leadership Level To The Next: A Phenomenological Study, Marilyn Delmont
UNLV Theses, Dissertations, Professional Papers, and Capstones
There is an increasing disparity of women in the IT field, when compared to men, specifically within IT executive leadership roles. The number of women in IT executive leadership lags drastically behind men IT executives and has gone down by five percent since 2008. Despite significant growth in the IT field women are not growing with it. IT jobs are expected to increase by 1.5 million in the next decade. The purpose and central question of this qualitative phenomenological study was to explore the lived experiences of women and how they develop as IT leaders. Beginning with 19 broad questions, …
Persuasion Of Online Crowdfunding Videos, Matthew Roe
Persuasion Of Online Crowdfunding Videos, Matthew Roe
UNLV Theses, Dissertations, Professional Papers, and Capstones
Crowdfunding is a relatively new and exciting way to get investments for a business startup or other project. We use the elaboration likelihood model (ELM) to explore how individuals are persuaded by the project videos on a crowdfunding platform called Kickstarter. ELM is a psychological model used to understand how people are persuaded. Our results support most of our hypotheses and showed that the need for cognition, which reflects the personal tendency towards the central route of ELM, does increase an individual’s intent to back a project. We also discovered that intrinsic motivations and product quality have a stronger effect …