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Full-Text Articles in Library and Information Science
Marketing Your Library: Thinking Outside The Box, Marcia L. Dority Baker, Sandra B. Placzek
Marketing Your Library: Thinking Outside The Box, Marcia L. Dority Baker, Sandra B. Placzek
Marvin and Virginia Schmid Law Library
“Marketing” is a ubiquitous term applied to almost anything. Market your brand. Market your name. Market your product. Market your library. “Market your library” sounds a bit odd – maybe because in academia we don’t think we need to market our library. We’re a firmly established part of the institution. We may change over time, but it’s unlikely we’ll disappear, and any “marketing” we do probably will not result in more funding from our parent institution. But marketing, even in academia, is important because it helps advertise the value we bring to our institutions. We’ve been talking about Marketing a …
A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus
A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus
Library Philosophy and Practice (e-journal)
In a majority of academic disciplines, grant writing is a skill that is often self-taught or acquired informally by trial and error. Few academic disciplines have grant writing as standard part of their curriculum at the graduate level. In the past, grant writing has received little or no emphasis in traditional library education since library science faculty themselves have a poor record of pursuing external funding. Yet, grant writing is a critical skill for new and experienced librarians. For many librarians, the prospect and challenge of writing a grant can seem daunting; however, with institutional support and the support of …
Influence Of Business Information Use On Sales Performance Of Smes In Lagos State, Adebowale Ojo, Sydney Akinsunmi, Oluwatimilehin Olayonu
Influence Of Business Information Use On Sales Performance Of Smes In Lagos State, Adebowale Ojo, Sydney Akinsunmi, Oluwatimilehin Olayonu
Library Philosophy and Practice (e-journal)
Small and Medium Scale Enterprises (SMEs) are crucial drivers of every nation’s economy. However, reports suggest SMEs in Nigeria have not performed creditably well in terms of sales. Hence, they are yet to contribute to a large extent to the economic growth and development of the country. Considering that business information is an indispensable resource in overall business performance, one is forced to question the availability and utilisation of business information by SME owners. This study examines the influence of business information use on the sales performance of SMEs in the information technology sector in Lagos State. Employing a survey …
The Mcdonaldization Of Academic Libraries?, Brian Quinn
The Mcdonaldization Of Academic Libraries?, Brian Quinn
Copyright, Fair Use, Scholarly Communication, etc.
George Ritzer, a sociologist at the University of Maryland, has proposed an influential thesis that suggests that many aspects of the fast food industry are making their way into other areas of society. This article explores whether his thesis, known as the McDonaldization thesis, is applicable to academic libraries. Specifically, it seeks to determine to what extent academic libraries may be considered McDonaldized, and if so, what effect McDonaldization may be having on them. It also investigates some possible alternatives to McDonaldization, and their implications for academic libraries.