Library and Information Science Commons^™

Social Media And User-Centric Approach: A Comprehensive Exploration, Suresh Madhavrao Manekar

Library Philosophy and Practice (e-journal)

The communication industry has skilled a significant model shift in recent times because of the ubiquitous impact of social media (Smith, 2021). In addition to reforming interpersonal communication, these platforms have emerged as vital channels for the dissemination of information and the development of societies (Jones et al., 2020). This chapter explores the transition towards a user-centric approach and the development of social media stages over time. This investigation is built upon the user-centric approach, which prioritises the customization of digital experiences according to individual preferences. It is crucial to grasp the multi-layered effects of social media on group domains, …