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Ontologi Huruf Nun Menuju Titik Semiotik, Hasanuddin Chaer, Abdul Rasyad, Ahmad Sirulhaq
Ontologi Huruf Nun Menuju Titik Semiotik, Hasanuddin Chaer, Abdul Rasyad, Ahmad Sirulhaq
Paradigma: Jurnal Kajian Budaya
Semiotics is the study of signs, symbols, and communication in people’s lives. This study which analyzes the letter nun in the Arabic Alphabet using Ferdinand de Saussure’s theory of semiotics, “dyadic semiotics” aims to reveal the breadth and depth of the meaning of the letter nun at the beginning of Surah al-Qalam. This study uses a descriptive method with a content analysis study approach, comprising data collection, data processing, and interpretation. The source of data are the Arabic script. The results of the study show that the ontological symbol for the letter nun is a means of teaching the sign …
Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah
Benetton’S (In)Equality: A Semiotic Reading, Hianly Muljadi, Sonny Angjaya, Joanna Deborah
Paradigma: Jurnal Kajian Budaya
United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of 2018. The campaign, which consists of some photographs by Oliviero Toscani, raises the theme of equality of gender and ethnicity. It shows various photographs of both female and male models from different ethnicities. However, it is found that there is one photograph that shows inconsistency with the very value that Benetton wants to convey through their campaign. Based on the semiotic analysis, …