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Leisure Studies Commons™

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2003

Marketing

Articles 1 - 7 of 7

Full-Text Articles in Leisure Studies

Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson Jul 2003

Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.

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Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton May 2003

Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

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Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton May 2003

Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

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Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton May 2003

Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

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Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton Apr 2003

Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

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Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton Mar 2003

Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

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Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton Mar 2003

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

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