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- Accessible Web sites for people with disabilities (1)
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- Casino (1)
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Articles 1 - 4 of 4
Full-Text Articles in Leisure Studies
Book Review: The Strip. Las Vegas And The Architecture Of The American Dream., Marta Soligo
Book Review: The Strip. Las Vegas And The Architecture Of The American Dream., Marta Soligo
UNLV Gaming Research & Review Journal
Book Review: The Strip. Las Vegas and the Architecture of the American Dream
Accessibility Of Tourism Websites: Attitudes And Behaviors, Filza Armadita
Accessibility Of Tourism Websites: Attitudes And Behaviors, Filza Armadita
UNLV Theses, Dissertations, Professional Papers, and Capstones
While developed countries continue to shape an industry that has somehow become an integral part of the society, it only seems fair that the industry should provide equal access for every member of the society, recouping members of the market that is excluded without notice. The basic tier of service in the web interface is to provide information, before any booking systems and online purchasing (Siegel, 1997). In the travel industry, this basic tier is achieved in many different travel businesses, but consistently in destination marketing websites that solely promotes a tourism destination through delivering information about the specific location. …
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Occasional Papers
This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.
An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo
An Examination Of The Non-Gaming Nightlife Entertainment Sector Of Las Vegas Resort-Casinos, Jennifer Miyakubo
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper provides an overview of the non-gaming nightlife entertainment sector of Las Vegas resort-casinos. Three qualitative interviews with executives of The Mandalay Bay Resort & Casino, The Monte Carlo Las Vegas Resort and Casino, and The Mirage Las Vegas were conducted to examine their perceptions and needs in the industry. This paper examines the impact the current economic recession is having on the Las Vegas nightlife and also reveals what types of questions resort-casino operators want to know about their customer. This exploratory research is a useful preliminary step that helps ensure that a more rigorous, more conclusive future …