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Full-Text Articles in Leisure Studies
The Economic Review Of The Travel Industry In Montana: 2014 Biennial Edition, Kara Grau, Jake Jorgenson, Norma P. Nickerson
The Economic Review Of The Travel Industry In Montana: 2014 Biennial Edition, Kara Grau, Jake Jorgenson, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
This review provides current and historical data of nonresident travel and tourism in Montana, and offers the industry's economic contributions to the state.
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen
Occasional Papers
This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.
When In The Maghreb: The Western Tourist’S Quest For Meaningful Experiences In Post-Colonial Morocco, Erin Willahan
When In The Maghreb: The Western Tourist’S Quest For Meaningful Experiences In Post-Colonial Morocco, Erin Willahan
Independent Study Project (ISP) Collection
The goal of this paper is to shed light on why Western tourists come to Morocco and to analyze how cultural tourism developed here as an institution. In doing so, the research hopes to explore the implications of cultural tourism in Morocco with respect to modernization and imagined geographies inherited from a colonial past. Through analysis of official tourism strategies, trip packages, online reviews, interviews, and personal experiences the research will examine tourists through a sociological lens and attempt to characterize the relationship between tourist and attraction. It will find that the tourists observed tend to place a great deal …